Grassroots Lobbying and the JCPOA With the above in mind, it is critical to note that civil society’s involvement in the passage of the JCPOA was not solely restricted to elite interest groups. Rather, grassroots lobbying and activism also played a prominent role in terms of both supporting and opposing the agreement. From calling Congressional representatives to holding public sensitization campaigns, grassroots efforts (NIAC, FCNL), often aided by grasstopcs organizers like Ploughshares or J Street, were capable of reaching large numbers of citizens, and of demonstrating to elected officials that the majority of public opinion was indeed in favor of the deal. With …show more content…
As discussed above, well-funded anti-JCPOA groups like AIPAC engaged in massive ad-buys that were often oriented towards misinforming the public regarding the nature of the deal. With this in mind, and as described below, pro-deal groups emphatically sought to provide accurate and simplified information regarding the deal, its likely consequences for America and the Middle-East as well as the stability of the international system more broadly