Graphic Design: Paul Rand And The American Graphic Designer

1279 Words 6 Pages
“Through a career spanning more than sixty years, Paul Rand sustained an inimitable practice that crossed multiple disciplines without sacrificing his commitment to design with the highest quality and care,” (Palacio). Paul Rand was born in August of 1914 and died November of Cancer in 1996. Rand was a well-known American Graphic Designer best known for the designing of corporate logos. He was educated at The Pratt Institute, The Parsons School of Design, and the Art Students League. Rand was one of the creators of the Swiss Style of Graphic Design and taught his ways at the very prestigious Yale University in New Haven, Connecticut, after his teaching career was over he was inducted into the New York Art Directors Club Hall of Fame in 1972. …show more content…
Rand designed it by creating the image of an eye, a bee, and having a regular M design. The way he designed it is what made it stick out on the streets as well as in ads because when people think of IBM they do not think of the two letters being an actual bee or an eye. They think about it being a prestigious or mature setting not a child mindset. By Rand creating corporate designs for big time companies it helped increase his revenue of being well known throughout America. This is because not only were his designs on the streets of big multimedia cities such as New York City, Chicago, and LA, but also on the newly innovated TV ads, so he could now have more people viewing his work at one time. Rand kind of had that manly personality but was still a kid at heart with his designs. “Responsible for defining visual culture in America in the decades following World War II Rand radically transformed advertising, blowing away the dust of the Depression era and pioneering a new, modern approach to selling products. He helped convince some of nation’s biggest corporations that good design was good business, design was everything to him,” (Profile of Graphic). Steve Jobs even wanted a design from Paul Rand. The simple fact that someone as big as Steve Jobs wanted to obtain Rand’s work is amazing. Profile of Graphic Designer Paul Rand states, “Rand was one of the first American graphic …show more content…
The simplicity of his work only adds value to the designs rather than devaluing the design. . Paul Rand is an inspiration not only to many young artist, but people apart of communities whom appreciate the meaning of art While using these simple designs it leaves room for the viewer to interpret many different perspectives and ideas. This is what art truly is. When a single piece of art can have many different interpretations and personal meetings is so amazing. Rand’s advertisements provide society with an opportunity of entertainment and personal meaning. His advertisements also bring prosperity to society because his ad designs are a part of the reason that these businesses bring in customers. Rand as an artist shows society how important art is to the world. Without artist like Paul Rand many artistic techniques would not exist, therefore many people would not be aware of the importance that simplicity can have in the art world. Art is a chance for people to express who they are and their

Related Documents