Grand Cinema Strength

Decent Essays
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Type (Strength Factors) Competitive Force (Strength Factors) Grand Cinema Threat (Factors Assessment) Grand Cinema ’s Strength Assessment

Competitive

- Quality
- Service Substitutes

- Promotion: Grand Cinemas have the ensure promotion that customers are going to get it

- Theatre:
Grand Cinemas looking to show the innovative theatre

Customers choose different activity

- Branch: SF cinemas have many branches

- Promotion: SF cinemas have student discount, Wednesday discount, and discount by using member card

Weak

New Entrants

- Branches: Grand Cinemas have less branches than SF Cinemas

- Promotion: Grand Cinemas have ensure promotion

- Brand Loyalty

- Location: Grand Cinemas are easy to go to the cinemas Local manufacturing

- …show more content…
- Promotion:
SF Cinemas have many discount , for example, student discount, Wednesday discount, and member card

Medium Rivalry Rivals

- Service:
Both cinemas have the same services

- Movie:
Both cinemas have the same movies

Strong

Type (Strength Factors) Competitive Force (Strength Factors) Grand Cinema Threat (Factors Assessment) Grand Cinema’s Strength Assessment

Supply Chain Bargaining Power

Quality: Grand Cinemas have high quality shows and entertainments

Supplier

- Quality of shows and entertainments Vendors

- Movie company are closed

- If there are no movie director, actor, and actress

Weak Customer

- Quality of shows and entertainments

- Innovative theatre re-productions

Customers

- The price is higher than other cinemas, so customers will choose other

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