The Grammy Awards this year started with “Out of the Woods” by Taylor Swift. Energetic and Powerful, she instantly attempted to command the crowd with her stage presence. Possibly an attempt to continue promotion for her album “1989”, or a performance to meet the standards of a “grammy moment” as mentioned by Host LL Cool J, the looks on the crowd at the beginning of the show showed great joy. From a Pop performance straight to Best Rap album award win by Kendrick Lamar, who later in the night had a captivating performance, it seems that the Grammys this year were attempting to bring a message of diversity. The presenters ranged from movie stars to other grammy nominees and winners, much like the past few years of the grammys. Some trying to
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On one hand there was what to be expected in a multi-million dollar production in front of millions of viewers. Promotion of products and movies through the commercials and promotion of songs through the artist, but this year it seemed as if the main focus throughout the entire telecast was Diversity and the importance of music as a whole . The Apple Music commercial with three stars speaking on how music touched their lives and how it can affect a specific moment in life definitely reflected most of the commercials and some of the motifs that were prevalent throughout the night. Ironically, Apple’s competitor Android produced a commercial with a focus on diversity using the slogan “ Be together, not the same” after showcasing a piano virtuoso playing the same song on a normally tuned piano and a piano with every key tuned to the same note. Within the grammys themselves there were performances most definitely showcasing diversity. Pop performances like taylor swift and The Weeknd, to rock performances from Alabama Shakes and The Hollywood Vampires, to Hip-Hop performances from Kendrick Lamar and The “Hamilton” Musical that in a sense showcased the “be together, not the same” between the two performances. Although Music as a whole may not have been fully represented in the night's telecast, for the most part the theme of diversity was definitely
On one hand there was what to be expected in a multi-million dollar production in front of millions of viewers. Promotion of products and movies through the commercials and promotion of songs through the artist, but this year it seemed as if the main focus throughout the entire telecast was Diversity and the importance of music as a whole . The Apple Music commercial with three stars speaking on how music touched their lives and how it can affect a specific moment in life definitely reflected most of the commercials and some of the motifs that were prevalent throughout the night. Ironically, Apple’s competitor Android produced a commercial with a focus on diversity using the slogan “ Be together, not the same” after showcasing a piano virtuoso playing the same song on a normally tuned piano and a piano with every key tuned to the same note. Within the grammys themselves there were performances most definitely showcasing diversity. Pop performances like taylor swift and The Weeknd, to rock performances from Alabama Shakes and The Hollywood Vampires, to Hip-Hop performances from Kendrick Lamar and The “Hamilton” Musical that in a sense showcased the “be together, not the same” between the two performances. Although Music as a whole may not have been fully represented in the night's telecast, for the most part the theme of diversity was definitely