Gourmet Bakers Pakistan Essay

8530 Words 35 Pages
Introduction

INDUSTRY ANALYSIS

The food items industry has been rising constantly at a considerable rate and the eating habits of people are changing over time with the changing life styles. With the growing trend of having light snacks with tea in the afternoon and other ready made snacks for a meal instead of the traditional meals of curry n bread, the demand and consumption for the products of this industry is growing rapidly.

Apart from that as more people and youngsters are working especially the women, their daily lives are becoming very fast and they don’t have time to cook at home. Due to this reason more people are now seeking convenience goods, which act as a alternative to the traditional meals. Although people are
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Company analysis

“Gourmet Bakers and Sweets” is the largest food retail chain of Pakistan. It is based in Lahore, the second largest city of Pakistan known for its traditional foods and passion for eating. It was formed in 1987 by Mr. Muhammad Nawaz Chatha and since then it has not looked back. The growth has been very rapid for Gourmet over the years.

Gourmet is currently dealing in four broad categories of its products & services:

1. Bakery products and confectionaries 2. Sweets 3. Dairy Products 4. Restaurants 5. Beverages

Gourmet produces and sells all kind of breads, buns, rusks, cookies, biscuits, cakes, pastries, pizzas, patties, meat rolls, vegetable rolls, sandwiches, nimko and doughnuts etc. In sweets, (traditional milk based Indian sweet products) they deal in all sorts of traditional products like burfi, chum chum, gulab jaman, rassgulla, patisa, jalebee, amrati, ladoo and rass malai etc. They also produce Ice Cream and provide packed milk with the name of Gourmet, under the dairy products. In beverages they are offering cold drinks and water. When Gourmet was launched they had an agreement with Coca-Cola that they will sale their Beverage in there outlets for a certain period of time which was mentioned in the contract for which Coca-Cola issued security to gourmet. The reason that Coca-Cola beverages are still sold in the restaurant is because of the contract they had with them

Gourmet is the market leader in its

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