Goss goes to great lengths analyzing, supporting, and explaining each of his five points, but also briefly touches on his own conclusions of outlining strategies that consumers might actually be a conscious challenge to the purpose and operation of the shopping center and mall's built environment. Goss begins with the exploration of the stigma of a class in regards to the shopping world and the impact on the culture. He discusses the techniques of illusion and allusion in regards to the "psyche" of the mall and its consumers. These establishments were typically the product of corporations, whether finance, construction, or commercial capital corporations with teams of people with varying skill sets and backgrounds in the development and design
