GoPro is a, “12-year-old company [that] pioneered and remains the standout in the miniature mountable high definition video camera market” (NASDAQ). GoPro invented this “category …[and] has the potential to grow way beyond the historical camcorder category” (NASDAQ). Go-Pro currently holds the majority market share of this industry with 42% of the market share. The next closest competitors are fighting over the remaining 58%, in which there is no clear leader (NASDAQ). However, GoPro competitors are continually coming out with better action cameras at lower price points such as the Tom Tom Bandit, the Garmin Virb XE, and the Veho Muvi K-Series K2 NPNG (NASDAQ).
The GoPro Hero 4 Black is unique among its competitors because it has the highest
The GoPro Hero 4 Black is unique among its competitors because it has the highest