1. What type of innovation is Go Pro? Explain your rationale.
The GoPro Hero4 Session is an example of product innovation (Gorchels, 2012, pg. 164). GoPro is known for its innovative cameras that can record any activity you are doing, such as surfing, snowboarding, skateboarding, and more (Mac, 2013). It is an improved version of previous goods such as regular cameras and even earlier GoPro models. The Session is working to make the GoPro smaller and more portable, as opposed to the previous models that can be large and clunky. It was going for an iPod Shuffle feel where it slimmed down some of the more common features of a GoPro to make it more simplistic. Some improvements still need to be made to the Session however, since some of the features …show more content…
To do so, he likely looked at how the camera industry lacked a camera that could easily be taken on adventures. Many athletes currently use GoPros, and Woodman saw that potential when he was creating the product (Mac, 2013). There was not a product like it in the market when Woodman created it. A surfer friend of his realized the potential of the product and was one of the first people to take the GoPro for a test drive. After seeing the potential of the GoPro, Woodman was able to see that this was a product that people would buy would be highly attractive. Through this process, he was also able to determine that he did have a competitive advantage. He was producing a new product that athletes seemed to desire (Gorchels, 2012, pg. …show more content…
162). They focus solely on their cameras. Smartphones have the ability to focus on different aspects that can be put into a phone such as music, apps, camera, and more. The GoPro is only able to take photos, so they have a smaller product market than cell phones. With that being said, it is more difficult to strap a smartphone onto yourself while doing activities since the phones are getting larger, and the GoPro keeps getting smaller (Newman, 2014). A GoPro is a completely different product than a smartphone. It has qualities that a cell phone will not likely adapt, such as a wide-angle lens, durability, waterproof, versatility, and more (Hession, 2014). However, the GoPro does have a more concentrated audience than smartphones and will not be able to have the same market penetration as
The GoPro Hero4 Session is an example of product innovation (Gorchels, 2012, pg. 164). GoPro is known for its innovative cameras that can record any activity you are doing, such as surfing, snowboarding, skateboarding, and more (Mac, 2013). It is an improved version of previous goods such as regular cameras and even earlier GoPro models. The Session is working to make the GoPro smaller and more portable, as opposed to the previous models that can be large and clunky. It was going for an iPod Shuffle feel where it slimmed down some of the more common features of a GoPro to make it more simplistic. Some improvements still need to be made to the Session however, since some of the features …show more content…
To do so, he likely looked at how the camera industry lacked a camera that could easily be taken on adventures. Many athletes currently use GoPros, and Woodman saw that potential when he was creating the product (Mac, 2013). There was not a product like it in the market when Woodman created it. A surfer friend of his realized the potential of the product and was one of the first people to take the GoPro for a test drive. After seeing the potential of the GoPro, Woodman was able to see that this was a product that people would buy would be highly attractive. Through this process, he was also able to determine that he did have a competitive advantage. He was producing a new product that athletes seemed to desire (Gorchels, 2012, pg. …show more content…
162). They focus solely on their cameras. Smartphones have the ability to focus on different aspects that can be put into a phone such as music, apps, camera, and more. The GoPro is only able to take photos, so they have a smaller product market than cell phones. With that being said, it is more difficult to strap a smartphone onto yourself while doing activities since the phones are getting larger, and the GoPro keeps getting smaller (Newman, 2014). A GoPro is a completely different product than a smartphone. It has qualities that a cell phone will not likely adapt, such as a wide-angle lens, durability, waterproof, versatility, and more (Hession, 2014). However, the GoPro does have a more concentrated audience than smartphones and will not be able to have the same market penetration as