Google’s SWOT Analysis
Google’s SWOT analysis shows the firm’s internal capabilities and the external factors that influence how these capabilities are used. Google’s SWOT analysis indicates that the company has adequate strengths to overcome its weaknesses. However, this SWOT analysis also shows that the company must perform better in protecting itself from threats while searching for opportunities.
Google’s Strengths (Internal Strategic Factors)
Market leader in search engine industry
Before Google came along companies such as Yahoo were the main market leaders. There were also a lot of smaller companies making up the rest of the industry. The search engine industry was completely transformed when Google was launched as they changed …show more content…
The company is also a mostly-online business, which means that it is weak in competing against firms with significant physical presence, like Apple. It is not compatible with many next generation computing platforms including mobile and tablet computers and this remains an area of concern for the company.
Overdependence on Advertising
Google’s business model relies heavily on advertising. This means that any potential dip in revenues would cost the company deeply. Google is vulnerable to fluctuating demand for its ads. Google may collapse if its advertising revenue drops dramatically.
Open source platform increases security concerns.
Apps cannot easily be tested and guaranteed across all hardware platforms. In exchange for multi-platform support, there is no way to maintain a consistent reputation of quality for Android apps and the Google platform. Google has no final say in production of hardware for its platform.
Opportunities for Google (External Strategic …show more content…
Google was criticized for failing to take its users' privacy concerns seriously.
Google could be held liable for civil damages for secretly intercepting data on open Wi-Fi routers. Google wifi sniffing might break the Wiretap Law. Collection of unencrypted content from wireless routers isn’t exempt from the Wiretap Act. Its Street View mapping cars which rolled through neighborhoods around the world, were equipped with Wi-Fi–sniffing hardware to record the names and MAC addresses of routers to improve Google location-specific services. But the cars also secretly gathered snippets of Americans’ data.
Growth of android
Google’s version of Android faces increasing competition from hungry rivals, including upstart smartphone makers in developing countries that are pushing their own heavily modified take on the software. There are also new threats from Apple, which has said that its recent record number of iPhone sales came, in part, thanks to people switching from
Google’s SWOT analysis shows the firm’s internal capabilities and the external factors that influence how these capabilities are used. Google’s SWOT analysis indicates that the company has adequate strengths to overcome its weaknesses. However, this SWOT analysis also shows that the company must perform better in protecting itself from threats while searching for opportunities.
Google’s Strengths (Internal Strategic Factors)
Market leader in search engine industry
Before Google came along companies such as Yahoo were the main market leaders. There were also a lot of smaller companies making up the rest of the industry. The search engine industry was completely transformed when Google was launched as they changed …show more content…
The company is also a mostly-online business, which means that it is weak in competing against firms with significant physical presence, like Apple. It is not compatible with many next generation computing platforms including mobile and tablet computers and this remains an area of concern for the company.
Overdependence on Advertising
Google’s business model relies heavily on advertising. This means that any potential dip in revenues would cost the company deeply. Google is vulnerable to fluctuating demand for its ads. Google may collapse if its advertising revenue drops dramatically.
Open source platform increases security concerns.
Apps cannot easily be tested and guaranteed across all hardware platforms. In exchange for multi-platform support, there is no way to maintain a consistent reputation of quality for Android apps and the Google platform. Google has no final say in production of hardware for its platform.
Opportunities for Google (External Strategic …show more content…
Google was criticized for failing to take its users' privacy concerns seriously.
Google could be held liable for civil damages for secretly intercepting data on open Wi-Fi routers. Google wifi sniffing might break the Wiretap Law. Collection of unencrypted content from wireless routers isn’t exempt from the Wiretap Act. Its Street View mapping cars which rolled through neighborhoods around the world, were equipped with Wi-Fi–sniffing hardware to record the names and MAC addresses of routers to improve Google location-specific services. But the cars also secretly gathered snippets of Americans’ data.
Growth of android
Google’s version of Android faces increasing competition from hungry rivals, including upstart smartphone makers in developing countries that are pushing their own heavily modified take on the software. There are also new threats from Apple, which has said that its recent record number of iPhone sales came, in part, thanks to people switching from