Google's Panopticism

Superior Essays
Google, a leading giant in the technology business, is becoming a company that not only leads the technology world, but starting to lead our world. Google is a company that was founded by Larry Page and Sergey Brin. There hopes were to make it easier for people to go onto the internet and find relevant and useful information to their search. They went to Stanford University and were both working on a project that was designed to compute the popularity of sites. This project was called “BackRub which” was later changed to “Google” once the site gained popularity. What they didn’t know at the time was that they had created one of the largest panoptic machines that there ever was. Panopticism is a very intricate system in which acts in the background …show more content…
With this being said, Google is starting to become uncontrollable; they have so many people relying on their information and products. Right now we see Google as a revolutionizing company that has made our lives easier and better adapted to the ever-changing world of technology. The only problem is that, over time, if Google keeps growing their panoptic mechanism the concept that power tends to corrupt will come into play and there wont be much people can do against it.
We can take a survey that includes everyone on the university campus and see that either they own a Google android phone, have Gmail accounts, or simply use the browser to do research. Due to this fact we know that Google holds knowledge on us either through us creating an account that includes all your credentials, or simply by using their website that stores cookies. These cookies are what help Google analyze the things you like and are looking for or in other words help them know more about you. Not only does Google know a lot about its users, but it monitors them in different ways. One example that shows how much Google surveillances us is by using the GPS feature on our phones in order to predict traffic and travel times. At all times even if the GPS feature isn’t
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To start off with, a hierarchy of power is something Foucault describes as one of the main ideas behind panopticism. It is that way because in order to control a certain environment there must be people who are controlled that know that a higher level of power can punish them. In this case us as users know that Google is in control right now, they have our information and they can use it against us in many ways. For instance Google has the ability to lock down your phone, internet/search access, as well as pinpoint your exact location and report authorities if it ever came down to it. We know that in most circumstances this wont happen as long as we stick to the rules that Google has given us. To start off its head of power would be the C.E.O. of Google as it would be for most companies. The C.E.O. has the power to discipline just about anyone in the company. It is important to know, however, that the C.E.O.’s decisions can be overruled by a majority vote because there are large majority of people that actually hold part of the company. The next in line would be the security guards that keep watch on employees as well as the company’s locations. Then, we have the regular employees that work in the locations who are in charge of monitoring and keeping track of the users information, as well as analyzing it to make sure everything is

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