Google's Code Of Ethics In The Future Of The Business

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From their mission statement, Google aims to “organize the world’s information and make it universally accessible and useful” and adding that they will do so by adhering to the credo “You can make money without doing evil.” (“Ten things we know to be true”). Nonetheless, sometimes, good intention can be derailed by reality. Perception of the company’s behavior plays a big part on the future of the company. By the nature of the business, Google collects, stores and analyses large amounts of data related not only to web searched, but also emails, documents and other digital files. Although most users understand and accept that giving up certain amount of information and privacy is the price for using Google’s services, balancing data mining …show more content…
The company published a code of conduct to guide all employees and board members. These guidelines codify the company philosophy of “don’t be evil” and provide a way to hold people accountable for their behavior.

Codes of conduct
Don’t be evil is the guiding principle at Google. As an employee, an individual is required to know the “code” as a requirement for continuing employment. “Failure to do so can result in disciplinary action, including termination of employment.” (“Code of Conduct”). Even with a strict code of conduct, google is considered one of the best companies to work for as

Ethical values
Aside from delineating the expected behavior of their employees on their code of conduct and other documents, google also has a chief ethics officer. The CEO oversees the Ethics & Compliance team that works “with outside ethics counsel to ensure compliance with all relevant political laws and the associated filings and reports.” (Selinger, 2014, para. 7).

Ethics and
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“Despite a greater uniformity in business practices resulting from globalization, many Multinational Enterprises (hereafter ‘‘MNEs’’) face cross-cultural ethical conflicts in which the firm’s business practices differ from the host country’s practices” (Hamilton, Knouse, and Hill, 2008, p143). As a United Sates based company, Google is required to follow certain law governing business practices abroad, but at the same time they must adhere to local laws and regulation regarding the same behavior. Nonetheless, Hamilton, Knouse, and Hill (2008) point out that:

Adherence to the law as enforced in those countries will not ensure an ethical decision. Nor do these anti-corruption laws cover instances of questionable business conduct in other important areas such as consumer protection, environmental standards, financial transactions, and labor practices.

As it was the case in 2006, when google “launched a Chinese language Web site in China and, contrary to its global ethical standards opposing censorship, agreed to Chinese government demands to eliminate links which the authorities found objectionable.” (Hineman, 2010. Para.

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