Google Essay

2323 Words Aug 14th, 2013 10 Pages
Thai Nguyen Hoang Vy
CT0183034
Introduction to Management

Thai Nguyen Hoang Vy
CT0183034
Introduction to Management

Individual Assignment (30%)
Individual Assignment (30%)

Content
1.0 Introduction 2 1.1. Background to organization ………………………………………………2 1.1(a) Products ……………………………………………………………..2 1.1(b) Finances ……………………………………………………………..2 1.1(c) Organizational Structure …………………………………………...2
2.0 SWOT analysis ……………………………………………….…………….3
3.0 External Analysis (General Environment) 4 3.1 Demographic Trends 4 3.2 Economic Conditions 4 3.3 Political/Legal Forces 4 3.4 Socio-cultural Conditions 5 3.5 Technological Changes 5
4.0 External Analysis (Competitive Environment) 6 4.1 Intensity of Rivalry among
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Executive Chairman of the Board
Eric Schmidt
Executive Chairman of the Board
Eric Schmidt
Google Fellow
Google Fellow

Officer of the Presidents

Officer of the Presidents

Chief Business Officer

Chief Business Officer

Director
Sergey Brin
Director
Sergey Brin
CEO
Larry Page
CEO
Larry Page

II. SWOT Analysis

II. SWOT Analysis
SWOT (Strengths Weakness Opportunity Threat) Analysis is a strategic tool used to analyze the internal and external factors that can affect the organization’s success. | Internal | External | Positive impacts | Strengths | Opportunity | | * Most popular search engine in the world, high awareness and brand loyalty * Decent growth of 7% to 10% annual year income despite the economic downturn * Attractive website platform for advertising purposes | * In China, 16.6% of the market is owned by Google and many room to expand * Acquirement of Motorola Mobility and YouTube recently is truly optimistic * Android devices has a great future ahead with both hardware and software | Negative impacts | Weakness | Threat | | * High diversity in many different types of business (Android, search, email, YouTube) which costs a lot of money to operate and update * Sales in 2011 to 2012 increase of 40% but the revenue grow by 10%, which imply a higher pressure on margin * Rival against many famous companies like Apple

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