Google, Inc. vs. American Blind and Wallpaper Factory, Inc.,
Case Facts:
Google, Inc. v. American Blind and Wallpaper Factory, Inc., that happened was a decision of the United States District Court for the Northern District of California that challenged the legality of Google's AdWords program. The court concluded that Google AdWords may be in violation of the law resulting in trademark infringement because it (1) allowed arbitrary advertisers to key their ads to American Blind's trademarks and (2) may confuse search-engine users initially interested in visiting American Blind's website into visiting its competitors' websites
Google v. American Blind was not the first case to address trademark infringement in the context of