Essay on Google Strategy Analysis

1865 Words Feb 13th, 2011 8 Pages
CASE 5: Google’s Strategy in 2009

1. BACKGROUND INFORMATION
|Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size |
| | | |Google is one of the leading internet technology and |
|1994-2009 |USA, Worldwide |Larry Page and Sergey Brin – founders|advertising companies in the world. The company generates 97% |
| | |David Filo – Yahoo Co-founder |of its revenues in both 2008 and 2009 from its search-based |
| | |Erick
…show more content…
|Price, |
|All the companies compete on the global level. | |
|There is a need to continually innovate, expenditures for innovation | |
|constitute almost 13.7 % | |
|The primary driver of demand is the number of domestic and international | |
|internet

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