God of Internet just asked a new offering: Go Mobile Friendly! All the websites are at the mercy of ‘Google God’ and tries to keep the god happy by offerings like SEO strategies, original content, modern features, etc. If you do all this very well, the Google God becomes happy and returns a flood of visitors to your website. That’s how it works. Google changes its web protocols, policies and algorithms from time to time and most of the times it is for the betterment of its services and for the web itself - as most of the search traffic is handled by google. It almost acts like the God of Internet. And just like any other god it asks offerings in exchange of better web experience.
But, every time google changes its protocols and related things, consequentially, a wave of …show more content…
If you rely on google for the visitors, you should listen to Google very carefully.
Why you should listen to Google?
Google wants to make the website’s experience on mobiles good. Company says that,
“In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”
That’s almost every smartphone user in USA and they are using mobile everywhere:
And more than ¾ of them are using smartphones as a primary device for searching the web. Now, if this much traffic is coming from the mobile devices, then the websites with compatibility only for desktops or large screens is not very advisable situation. In that case, the website development should give mobile experience similar importance as the desktop experience. As they say, change yourself as your customer changes. Customer are changing their preferences to the pocket-friendly devices, so should you.
What if you don’t listen to