referring to what we have studied last semester in ‘Marketing course’ a product mix or assortment can be defined as the set of all products and items that a particular seller can offer for sale, and it has a certain: width, length, depth and consistency.
Google is considered as the largest search engine, was founded in 1998 by Larry Page and Sergey Brin, Ph.D students of Stanford University. In 2000, Google started to sell advertising by Google AdWords. In 2003, it launched Google AdSense,; advertising for the third party, and Gmail. Google expanded its advertising business by buying Youtube in 2006. In 2004, Google extensively grew on amount of content on the Web itself such as: Froogle, Blogger, Picasa, a calendar service and a translator. …show more content…
In the same year, it also launched Google.Play Google Wallet and Google+. Referring to what we have studied last semester, Google actually is following a lot of product strategies effectively. Firs, Google is classified under ‘ Branded House’; using corporate brand as an umbrella brand across entire range of products. For Example, Google books, Google group, Google maps, Google videos, Google translate, Froogle, Blogger and Picasa. It is an effective strategy in branding decisions. Also, in creating number of different product lines is called ‘Product mix width’ and it is represented on the following ‘ e-product: the digital products on the website’; AdWords, AdSense, AdMob, Google Play, Google+, ITA software and Andriod . Regarding the product strategy, I think Google is and will always be successful as it didn’t stick with its main e-product ‘Online advertising’ , it has other three product lines : retailing of digital content, digital television and payment system and banking. This indicates its successfulness in ‘Product mix Depth’ referrers the differences in each product line. Finally, applying mass customization strategy is …show more content…
is an American multinational company that set the standard for the interface devices that were being called 'the remote controls for many people's digital lives'. In 1967, Apple was founded by co-founder Steve Jobs. Their market capitalization grown up year by year as they keep innovating new things. The company launches iPod in 2001, iTunes in 2003, iPhone in 2007 and iPad in 2010. iPhone and iPad are the two devices that lift revenue. This two device are counted as 70% of company revenue. iTunes is a tool for them to keep sell for iPod as they charge only 99 cents for each song. The offensive and aggressive battle between four giant companies are clearly shown and we can notice how Apple is competing in three ways: Apple's iTunes and Google play challenged Amazon over the retailing of digital content, Apple and Google fought to own the smartphone market and Apple, Google and Amazon challenged digital television. Therefore, to take an investment decision in either in advertising market or in internet retailing we have to think of two things : first one is doing SWOT analysis(strength: their strong points( advantage), weakness: the area needs to be improved, opportunity: what can build up their strength as the market share and threat: potential problems and risks). Moreover, they have to think of the most important aspect in strategic management which is the 'Competitive Advantage'; is a company’s ability to perform in one or more ways that competitors cannot or
Google is considered as the largest search engine, was founded in 1998 by Larry Page and Sergey Brin, Ph.D students of Stanford University. In 2000, Google started to sell advertising by Google AdWords. In 2003, it launched Google AdSense,; advertising for the third party, and Gmail. Google expanded its advertising business by buying Youtube in 2006. In 2004, Google extensively grew on amount of content on the Web itself such as: Froogle, Blogger, Picasa, a calendar service and a translator. …show more content…
In the same year, it also launched Google.Play Google Wallet and Google+. Referring to what we have studied last semester, Google actually is following a lot of product strategies effectively. Firs, Google is classified under ‘ Branded House’; using corporate brand as an umbrella brand across entire range of products. For Example, Google books, Google group, Google maps, Google videos, Google translate, Froogle, Blogger and Picasa. It is an effective strategy in branding decisions. Also, in creating number of different product lines is called ‘Product mix width’ and it is represented on the following ‘ e-product: the digital products on the website’; AdWords, AdSense, AdMob, Google Play, Google+, ITA software and Andriod . Regarding the product strategy, I think Google is and will always be successful as it didn’t stick with its main e-product ‘Online advertising’ , it has other three product lines : retailing of digital content, digital television and payment system and banking. This indicates its successfulness in ‘Product mix Depth’ referrers the differences in each product line. Finally, applying mass customization strategy is …show more content…
is an American multinational company that set the standard for the interface devices that were being called 'the remote controls for many people's digital lives'. In 1967, Apple was founded by co-founder Steve Jobs. Their market capitalization grown up year by year as they keep innovating new things. The company launches iPod in 2001, iTunes in 2003, iPhone in 2007 and iPad in 2010. iPhone and iPad are the two devices that lift revenue. This two device are counted as 70% of company revenue. iTunes is a tool for them to keep sell for iPod as they charge only 99 cents for each song. The offensive and aggressive battle between four giant companies are clearly shown and we can notice how Apple is competing in three ways: Apple's iTunes and Google play challenged Amazon over the retailing of digital content, Apple and Google fought to own the smartphone market and Apple, Google and Amazon challenged digital television. Therefore, to take an investment decision in either in advertising market or in internet retailing we have to think of two things : first one is doing SWOT analysis(strength: their strong points( advantage), weakness: the area needs to be improved, opportunity: what can build up their strength as the market share and threat: potential problems and risks). Moreover, they have to think of the most important aspect in strategic management which is the 'Competitive Advantage'; is a company’s ability to perform in one or more ways that competitors cannot or