Google Plus Case Study

Improved Essays
Ecommerce business strategies: Google Plus for Business Marketing
Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search.
Why do you need a Google Plus profile?

Now that you had a glance on this social media let us look at the main tools to use it for your business.
How to create a Google Plus Business Page?
First, let us divide Google Plus Personal Profile and Business Profile. Though, they are pretty
…show more content…
Use Mentions
On Google the “mention sign” similar to @ is +. To mention someone or create a tag type +name and choose among the people Google offered you form your friend list.
The + symbol feature also works in Google Search. Type +name of the person or company and it will send you to the Google plus page of mentioned person or company.
8. Use Hashtags
The use of hashtags will help you get higher ranks in Google Search. For instance, if your post is about social media marketing for small businesses: the use of Google +, by using #googleplusforbusiness hashtag you will make your content more visible in a search.
9. Use keywords for searches
You can search Google Plus using keywords related to your industry, brand, concrete product or service etc. It will allow you to find all the content shares and related comments and to track changes. To make it more convenient Search Engine offers you a tool to save your search, so that you do not need to create it once again.

Google Plus is a rapidly growing social media. It is still not that much wide-spread as Facebook or Twitter, but we recommend you to pay attention to this network as Google services more and more influence our lives. Start exploring the stories on how businesses are using Google + to get inspired by this huge community and become a part of

Related Documents

  • Improved Essays

    Yes, the title of this article is tripping with sarcasm, but I’ll stop there. Here's why. Author David Foster Wallace wrote this about sarcasm: Even gifted ironists work best in sound bites. I find them sort of wickedly fun to listen to at parties, but I always walk away feeling like I've had several radical surgical procedures. And as for actually driving cross-country with a gifted ironist, or sitting through a 300-page novel full of nothing but trendy sardonic exhaustion, one ends up feeling not only empty but somehow ... oppressed.…

    • 827 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Week 3 Course Project – Milestone 1 Submitted by: Lucille McElroy IS535 Managerial Applications of Information Technology Professor Paul Almond Date Due: January 21, 2012 1. Briefly restate the business problem (the subject) To be of better value to prospects and clients, and to motivate for busy families and business owners to agree to set appointment to meet with financial services professional, utilize Information Systems to promote their hobby and passion like Little League and/ or charitable organization affiliation, by being a resource center of influence. Lack of interactive and compelling marketing materials and factfinding modules.…

    • 932 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Discussion Questions Why did PepsiCo Russia invest in a new portal with social network capabilities? To learn what users expect of social sites, the project team looked at Facebook, Linkedln, Google+ we studied the user experience of the world’s best social networking sites, and combined it with the concepts of enterprise portals. 2 How can intranets help companies achieve their business objectives?…

    • 1423 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    1. Social networks can be used in a business setting as a tool to help employees interact with their colleagues, as a tool for marketing, and as a tool to gain information about potential customers. 2. I can use web services for my site to help me gather data on potential customers, to provide suggestions to existing customers, to process payments, and for many more activities. 3.…

    • 712 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Biomedical Case Study

    • 179 Words
    • 1 Pages

    I Judy as CEO of Biomedical will be increasing the traffic and visibility of the company, through social media using Linkedin, Google+, an Twitter. I want to be able to strengthen the brand and focus on what that brand looks like for the company. How many people search the web before buying something or taking medication? I know I do. People use the web for knowledge and power.…

    • 179 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Social Media Data Analysis

    • 1277 Words
    • 5 Pages

    Having the necessary information is crucial in almost any area, especially for research and development. The purpose of collecting data is primarily for knowledge discovery, then for further consideration. In other words, all websites gather people’s information and base on them to explore their behaviours and trends. From there, they will shape the browsing experience that match each person’s preference in the future. As mentioned above, social media, especially Facebook and Google, track all users’ activities online.…

    • 1277 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Social media is a technological phenomenon that has shaped modern society. Applications like Twitter and Facebook are used by millions on a daily basis. People all over the world are constantly checking and updating statuses, even in third world countries. Even children are using social medias, although they can barely read. The reason for the popularity of social media is because of its usefulness in business advertisement, its ability to create unlikely relationships, and the instant contact it provides.…

    • 640 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the recent history of customer support, online community online forums have emerged as an effective client engagement platform. They promote self-service and enable clients to share their experiences in a place where their viewpoints matter. By interacting with numerous other consumers, not just does a consumer learn more about their experiences however likewise finds beneficial responses to all his inquiries. Community online forums can assist a company in quicker resolution of problems and take full advantage of consumer fulfillment.…

    • 496 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The creation of social networking sites has allowed more people to create meaningful relationships. Social media has allowed people's social circles to grow and to help people stay in touch with old friends. Online dating sites are also helping people find significant others. Social networking is allowing more meaningful relationships to be formed than ever before. Social media enables shy or insecure people to build more significant relationships.…

    • 410 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Social Media is used all over the world; people can connect social media accounts on their phones, computers and tablets. This can be used to connect to family and friends living in a different cities, states, or countries. Social Media accounts include Twitter, Facebook, Instagram, Tumblr, Pinterest, etc. Social Media is a concept that anyone can use, some people use it to connect with family and friends, some use it to connect with customers and consumers, and others use it to promote a movie or product. Social Media is popular for brand new small businesses and big multi-millionaire companies, both are compatible to use social media to promote their business.…

    • 1968 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    Social Media Trends

    • 1328 Words
    • 5 Pages

    Introduction Nowadays, people are using internet related services more often if we look at former days. We can say that people cannot live without the internet now. Developing in technology has changed a lot of things that especially use the internet. Social media, social networking service, and cloud services, for instance, emerged and are becoming more important for people’s lives. Because of the internet’s popularization, people have been getting used to gathering plenty of information and becoming greedier to get that.…

    • 1328 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    They do this by using their sales rep skills and convincing a pizza owner to develop into a franchise. They were simply asked to just find businesses that will ‘join’ Google and the two of them found a way to get a business to join and expand so that all stores will be with Google – offering major…

    • 1658 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    We are always looking for employee’s who can bring new perspectives and life experiences to our teams. We focus on talents rather than experience and enhance the employees skill sets as they progress with our team. If you are seeking an employee who values our curiosity, passion, and desire to learn and collaborating with co-workers who are eager to take on challenges as a team, then you’re a future Googler. Here at Google, our primary mission is to organize the world’s information and make it universally accessible and useful.…

    • 1979 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Google has used different market segmentation schemes over time and provide businesses with software to help them segment a market. Google has a wide variety of users located worldwide. The range of Google products are available to users in more than 110 languages and continuously increasing (Slideshare, 2010). It is very difficult however to pinpoint the true demographics. Google is available virtually everywhere with an array of diverse product line and user base.…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Search Engine Essay

    • 700 Words
    • 3 Pages

    This paper will discuss the history of search engines, types of search engines and how search engines work. During the past quarter century,…

    • 700 Words
    • 3 Pages
    Improved Essays