Google Plus Case Study

Improved Essays
Ecommerce business strategies: Google Plus for Business Marketing
Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search.
Why do you need a Google Plus profile?

Now that you had a glance on this social media let us look at the main tools to use it for your business.
How to create a Google Plus Business Page?
First, let us divide Google Plus Personal Profile and Business Profile. Though, they are pretty
…show more content…
Use Mentions
On Google the “mention sign” similar to @ is +. To mention someone or create a tag type +name and choose among the people Google offered you form your friend list.
The + symbol feature also works in Google Search. Type +name of the person or company and it will send you to the Google plus page of mentioned person or company.
8. Use Hashtags
The use of hashtags will help you get higher ranks in Google Search. For instance, if your post is about social media marketing for small businesses: the use of Google +, by using #googleplusforbusiness hashtag you will make your content more visible in a search.
9. Use keywords for searches
You can search Google Plus using keywords related to your industry, brand, concrete product or service etc. It will allow you to find all the content shares and related comments and to track changes. To make it more convenient Search Engine offers you a tool to save your search, so that you do not need to create it once again.

Google Plus is a rapidly growing social media. It is still not that much wide-spread as Facebook or Twitter, but we recommend you to pay attention to this network as Google services more and more influence our lives. Start exploring the stories on how businesses are using Google + to get inspired by this huge community and become a part of

Related Documents

  • Superior Essays

    Social Media is used all over the world; people can connect social media accounts on their phones, computers and tablets. This can be used to connect to family and friends living in a different cities, states, or countries. Social Media accounts include Twitter, Facebook, Instagram, Tumblr, Pinterest, etc. Social Media is a concept that anyone can use, some people use it to connect with family and friends, some use it to connect with customers and consumers, and others use it to promote a movie or product. Social Media is popular for brand new small businesses and big multi-millionaire companies, both are compatible to use social media to promote their business. A new trend that came out is that every business and company has two or more of…

    • 1968 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Over 40,000 searched questions are processed by Google every second which leads to 3.5 billion searches daily worldwide. In 1998 4th September Larry and Sergery invented Google. They invented this international company while pursuing PHD in computer science at Stanford University. Their aim was to offer services and product, which was related to the Internet for example computer programs, software, local computing and advertising online. The information accessed through Google is important in the current world as it assist us to become more knowledgeable. This is because our surroundings have evolved, and we cannot depend on detailed information of the surroundings. This creates the urge of becoming smarter which in turn enables us to understand…

    • 770 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Social networks can be used in a business setting as a tool to help employees interact with their colleagues, as a tool for marketing, and as a tool to gain information about potential customers.…

    • 712 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Social media is becoming an outlet for people all around the world to come together and talk on one big surface. Many people use social media to advertise for things or use it as blog to broadcast views.…

    • 700 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Google site initiated is https://sites.google.com/ site/milestonesresource/ to provide incentive that the overall result of the time together would provide free advertising to their business and/ or profession. In the course of fact- finding and FNA, in order to induce client to participate, premium offers will be rewarded upon completion of stated…

    • 932 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Businesses need to maintain meaningful contact with their employees. Social networking sites help with this, especially when businesses are spread around the world. Networking sites allow important information can be sent to multiple employees within seconds. This helps businesses be efficient and more customer friendly. Customers can lodge complaints and ask questions online, allowing them to feel more connected with businesses.…

    • 410 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Online Presence Analysis

    • 477 Words
    • 2 Pages

    If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won't work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.…

    • 477 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Usage google to discover sites and forums on comparable subjects where you can promote yourself with favorable reactions…

    • 496 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Google a household name that has become popular over the years has many positive, negative and neutral outcomes in our everyday lives.…

    • 279 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    One major factor for social media’s flourishment is the usage of social media, by businesses, as a way to entice customers. Businesses, locally and worldwide, have social media pages because there are benefits for both the consumer and the distributer. These pages are intended to catch the attention of potential customers who are browsing social media news feeds. This allows companies to give a large amount of information about their business and present themselves to consumers…

    • 640 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Biomedical Case Study

    • 179 Words
    • 1 Pages

    My plan is to advertise Biomedical through Linkedin, Google plus & twitter, these 3 social media networks are they best for B2B marketing…

    • 179 Words
    • 1 Pages
    Improved Essays
  • Decent Essays

    It provide an excellent occurrence to businesses to market, connect and grow. giant enterprises deploy social media ways and use a frenzied team of social media strategists and professionals to manage their socialhandles.…

    • 90 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Massive amount of information. Google receives an enormous amount of information about its users and their habits through Google Search, Google Analytics, YouTube, Android OS, Chrome and its other products and services. This information provides Google with a key competitive advantage. Google can target advertisements or adapt its products to its users’ needs better than any competitor, because it has both smarter algorithms and much more information about its users.…

    • 847 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Google has used different market segmentation schemes over time and provide businesses with software to help them segment a market. Google has a wide variety of users located worldwide. The range of Google products are available to users in more than 110 languages and continuously increasing (Slideshare, 2010). It is very difficult however to pinpoint the true demographics. Google is available virtually everywhere with an array of diverse product line and user base. Nonetheless, research has found that many of its users in the United States are under 34; 55% of users are male (“Search Engine…”); majority of are upper-middle class income structure; users are generally of higher education and technologically adept; a significant number of users…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Social Media Trends

    • 1328 Words
    • 5 Pages

    DeMers (2014) has studied some predictions and current situations about social media trends from 2013 to 2014. First, business owners are investing more and more in social media. 86 percent of the business owners in 2013 have shifted to 92 percent in 2014, so that means companies are considering social media much more importantly. Besides, image-centric social networks including Pinterest, Instagram, and Snapchat are discussed as a trend in the article. As he says, Pinterest’s the average female users are posting four times more in these four years (DeMers, 2014). However, social media providers are basically being urged to get more subscribers such as young people due to high competition. For example, Snapchat might have a unique way to be used by a company, so that it came up with announcing the nominees of MTV’s Video Music Awards on its platform. By contrast, LinkedIn, another social network characterized for businesses, is growing to be a primary business…

    • 1328 Words
    • 5 Pages
    Great Essays