Google Plus Case Study

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Ecommerce business strategies: Google Plus for Business Marketing
Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search.
Why do you need a Google Plus profile?

Now that you had a glance on this social media let us look at the main tools to use it for your business.
How to create a Google Plus Business Page?
First, let us divide Google Plus Personal Profile and Business Profile. Though, they are pretty
…show more content…
Use Mentions
On Google the “mention sign” similar to @ is +. To mention someone or create a tag type +name and choose among the people Google offered you form your friend list.
The + symbol feature also works in Google Search. Type +name of the person or company and it will send you to the Google plus page of mentioned person or company.
8. Use Hashtags
The use of hashtags will help you get higher ranks in Google Search. For instance, if your post is about social media marketing for small businesses: the use of Google +, by using #googleplusforbusiness hashtag you will make your content more visible in a search.
9. Use keywords for searches
You can search Google Plus using keywords related to your industry, brand, concrete product or service etc. It will allow you to find all the content shares and related comments and to track changes. To make it more convenient Search Engine offers you a tool to save your search, so that you do not need to create it once again.

Google Plus is a rapidly growing social media. It is still not that much wide-spread as Facebook or Twitter, but we recommend you to pay attention to this network as Google services more and more influence our lives. Start exploring the stories on how businesses are using Google + to get inspired by this huge community and become a part of

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