Google Home Case Study

As the new marketing manager, it is important that the company introduces the product accordingly and thoroughly. In order for the new Google Home to be successful, we must be able to present the product in a unique way. Google is a popular search site that many individuals count on when searching for information. About a week ago, we as a company decided to take it up a notch. We wanted to make a product that could become of an assistant to an individual. With the new Google Home, an individual can have its very own Google without the need of a computer. It is a speaker that is voice activated. One may ask questions or command Google to do a task. As the new marketing manager, I want to introduce this product to the market …show more content…
As the saying goes “go big or go home.” We chose New York because it is one of the most popular cities and it’s a good business location. There are not only locals within the city but a vast amount of tourists as well. We believe we can use the tourists to our advantage. For example, a couple from Europe may come across the product while visiting, this can create more exposure than ever. We’ll be able to market the product internationally if there’s more intrigued customers. It can be exposed with word of mouth, therefore more recognition. Also, New York is the perfect place for opportunities and hosting big events. As our products are only available in Best Buy, we can see if other retailers are willing to sell our products within their stores as well. We plan to host the Google Home event in SoHo, where different companies will be able to attend the event and see the uniquely design Google …show more content…
My team and I have decided that each individual will run a different social media site. One may be in charge of twitter, snapchat, facebook, or instagram. It is important to understand the use of these social medias. While other businesses may focus more on the followers, likes, and shares, we intend to use our social media for engagement. It’s the perfect way to gain feedback from customers or potential partners. Media planning is a process dealing with analyzing and choosing the media mix. We want to be able to deliver a clear message to our target audience. Prior to the product launch and Best Buy event, we decided to tease our audience with short clips of the upcoming product. Every week we posted a video on each of the social media sites. We wanted to see the reaction of the audience and how we can feed off their comebacks. Also, the company wanted to steer away from releasing an actual release date. By doing this, we brought not only attention but anticipation. After the launch, we plan to use the power of twitter to communicate with the individuals and even host a live streaming event through Periscope. Here, people can ask questions and post their comments. The company will also discuss what one can expect in the near future from