Google Glass’s initial entry into the market through a very soft “beta” launch has generated massive hype and excitement within the technology community as well as in the public at large. Glass is an innovative creation that changes the game in the wearable device market. Although many people may see Google Glass to be a mere “fad”, the newly innovative features the product can provide, reveals the products innate ability to captivate its consumers in such a way that generates desirability and social buzz. This alone has proven its immense potential to thrive in the market. Conversely, there is also negative public perception that contributed to Glass’s downfall, and needs to be addressed immediately. There is a public uproar that Glass’s powerful
…show more content…
Google is currently attempting to target the entire market all at once, rather than perfecting their product for a specific user base. As a result, many consumers who are from a different market can see Google Glass as just a “dumbed down” version of a smartphone that could be worn over the eyes. There is no additional benefit or real incentive for the consumer market, which appears to be the company’s biggest weakness in its business model. More specifically, Glass needs to satisfy a need in a way that provides consumers with the additional utility that no other device has.
Analysis
The Fishbone Diagram (Figure 2.2) outlines the four crucial factors that have led Google
Glass to land on the unfavorable position it is in the market right now. There has been a negative shift in the public perception of Glass, which has influenced the purchasing behavior of the product. Even so, there still remains a desirability of Glass in the market.
Therefore, it is not of the company’s best interest to permanently abandon Glass, as the previous investment that was spent to develop the product would then become a …show more content…
These are the sorts of delicate situations Google and Glass users will have to navigate through as more people use the device. In efforts to tackle this weakness and to avoid potential improper use of Glass’s utility, Google can narrow down its target market.
Opportunities derived from the SWOT Analysis (Figure 1.1) shows that the ideal market for Google Glass to shift focuses to, and expand on would be towards enterprises. It’s uses as a utility device is essential to a busy workplace by reducing the time needed to access certain information. As both military and healthcare need a great amount of technology to maximize efficiency, it opens up a potential market segment that the product can fill. The possibilities for Google Glass as a professional tool are expansive.
In most of the countries, military and healthcare is monopolistic; so it makes sense that the buyer power is strong. Google can negotiate contracts with the Government and healthcare companies to ensure that confidential information is kept safe without exploiting it to the general public. This will allow Google to deliver both utility in
Google is currently attempting to target the entire market all at once, rather than perfecting their product for a specific user base. As a result, many consumers who are from a different market can see Google Glass as just a “dumbed down” version of a smartphone that could be worn over the eyes. There is no additional benefit or real incentive for the consumer market, which appears to be the company’s biggest weakness in its business model. More specifically, Glass needs to satisfy a need in a way that provides consumers with the additional utility that no other device has.
Analysis
The Fishbone Diagram (Figure 2.2) outlines the four crucial factors that have led Google
Glass to land on the unfavorable position it is in the market right now. There has been a negative shift in the public perception of Glass, which has influenced the purchasing behavior of the product. Even so, there still remains a desirability of Glass in the market.
Therefore, it is not of the company’s best interest to permanently abandon Glass, as the previous investment that was spent to develop the product would then become a …show more content…
These are the sorts of delicate situations Google and Glass users will have to navigate through as more people use the device. In efforts to tackle this weakness and to avoid potential improper use of Glass’s utility, Google can narrow down its target market.
Opportunities derived from the SWOT Analysis (Figure 1.1) shows that the ideal market for Google Glass to shift focuses to, and expand on would be towards enterprises. It’s uses as a utility device is essential to a busy workplace by reducing the time needed to access certain information. As both military and healthcare need a great amount of technology to maximize efficiency, it opens up a potential market segment that the product can fill. The possibilities for Google Glass as a professional tool are expansive.
In most of the countries, military and healthcare is monopolistic; so it makes sense that the buyer power is strong. Google can negotiate contracts with the Government and healthcare companies to ensure that confidential information is kept safe without exploiting it to the general public. This will allow Google to deliver both utility in