Google Case Study Essay
What were the key factors behind Google’s early success?
Constant refinement for there search engine was one of the key factor behind Google’s success. With there PageRank algorithm, Sergey Brin and Larry Page were able minimize “spam” in there search results. This was achievable by counting inbound links to weight the relevance of the page, while other search engines was counting key words.
Google’s statement of philosophy is also important, “focus on the user and all else will follow”. They provided the best experience for the user, with a simple design and search results that are relevant and loads immediately, that at the time surpasses the competitions product.
Successfully monetizing there paid search …show more content…
I believe Google should deprioritize there plans to introduce there own operating system, the Google Chrome OS. I’m sure that the operating system will be simple and fast, however the product is too specific to capture the general market, by supporting only cloud- based applications. While the market is already saturated with Windows and Apples OS. Furthermore, this low cost alternative strategy, is dominated by the tablet market, for customers looking for a cheaper solution.
Android recently surpasses Apple with number of smartphones in the market. What does Google need to do in the mobile industry to remain competitive?
Although Android prides it self in customization, where you could tinker your phone to