Google Analytics Research Paper

1256 Words 6 Pages
Technology has the core importance in today’s world of increasing popularity of online marketing. Current trend for the marketers is to measure the result of marketing tactics and initiatives. The growing dependence on the online world, it has become necessary for businesses to have active, engaging and user-friendly websites. Irrespective of the nature of the business, whether the site is e-commerce focused or another tool of marketing strategy, it is an option anymore to have the site be idle. In today’s increasingly competitive online market, it has never been more crucial to ensure your website is delivering results.

To achieve the desired result through the online site, it is crucial to have Google Analytics in place.
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Acquisition –> It explains ‘how do you acquire users? How many? From where?’
2. Behavior –> It shows ‘how do users behave on your site?’
3. Conversion –> It provides information like ‘do users take a desired action on the site?’

Features of Google Analytics

Google Analytics is one of the top and most powerful tool to monitor and analyze traffic on the website. It helps us giving enormous information about site visitors, their activities, and the sources of entry etc.

Following are the few important contents Google Analytics provides: -

 Where your visitors are coming from – It is very important to target a specific audience.
 How your visitors found your website – It is important to determine which of our efforts are paying off. This facility shows whether visitors found our site directly or through a referral from another website (ex: Twitter, Facebook), or from search engines.
 Web browsers used by our visitors – this allows us to know which browsers we should be focusing on.
 What type of keywords were used by visitors in the search engines to get to our website – this is very crucial for SEO. Knowing which keywords people are searching for to get to our site determines whether we are on the right
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Using these analytics, it helps us to determine the pros & cons of the site, which further helps us to follow the right track for a successful website.

Importance of Google Analytics

Google Analytics is very important tool for digital marketing that allows us to measure the results of individual campaigns in real time, then compare the data with historical periods. Analytics provides us with the data from all channels that are directing traffic to our website, including: -
• Organic Search (SEO)
• Paid Search (PPC)
• Social Media
• Referrals (Back Links)
• Direct Traffic
Monitoring all the platforms allows us to review what is working well in terms of advertising, and what isn’t. Placing all the data in one tool makes it easy to compare the different channels.

Analyze Google Analytics Data to Increase Sales in a specific

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