Good Money After Bad Essay
Jack Brandon, the founder of SP, has developed a new cauterizer that is faster and more reliable than currently available technologies. Its main feature is that it does not stick to tissues during the cauterizing process, contrary to other similar products available in the market.
Brandon has invested $65k of his own money in the development of the product …show more content…
Questions: * Did Brandon become overconfident when he said to the VC that he understood the problem? * Did Brandon realized that developing a product is one thing and making it successful another? * How can entrepreneur (Brandon) make second project commercialize?
The Company, Seven Peaks
Key elements: * Seven Peaks is very young medical technology company. * The company had already developed an innovating device for cauterizing blood during electro surgery. * Even though Brandon is sure that the second product will break even in the third year, he showed no enthusiasm for the first product.
Questions: * Can the company manufacture the electrosurgical forceps commercially? * Will the company be profitable with the sale of