Golo

The product I have chosen for this discussion assignment is called Golo, an innovative weight loss program designed to help people who struggle with weight gain. From: (https://golo.com/?variant=b) I've selected this brand because I'm interested in health improvement products for overall better health and well-being. Speaking from experience, I've battled this war since I was in grade school and am constantly seeking various solutions, spanning from exercise programs, meal replacements, supplements, to eating healthy; none of these worked for me very long or not at all. I've never been a big eater, so I know that's not the problem, and every time I diet, I gain even more. Thus, Golo grabbed my attention the first time I viewed their advertisement …show more content…
However, with numerous positive testimonials, it demonstrates that people really are willing to spend their hard earned money on this program. Concerning profitability, participants probably relish the ideas of free shipping and no autoship requirement. In addition to that, the Golo program is priced more affordably than some of the other more well known popular brands; thus, I think that the cost is a positive contributing factor that'll help it steadily grow and reach lower income targeted audiences. One important con to contemplate, in the meantime, would be that some customers may forget to reorder in time to prevent interruption of their supplement …show more content…
As manager of Golo, I would include the customers, suppliers, the stakeholders, and the company because it takes everyone working together in order to satisfy everyone. Profitability is not the only thing that matters because there are other important things to consider like customer satisfaction and the enjoyment of witnessing people change their lives and overall health. The suppliers are an essential part of the equation, as their raw materials, or supplies are needed to conduct business. Not to mention, certain suppliers may mean the difference between maintaining the lowest prices or increasing the cost. Of course, the stakeholders such as the employees or overhead should definitely be included because you can't operate the business and keep things running smoothly without them. Therefore, in my opinion, a vision statement is not only about the company, but about everyone involved, including the environment. And Golo contains natural ingredients, so there's no negative impacts on the environment.

In conclusion, from my perspective, the Golo program has great potential and profitability but only time will