Golf Course Marketing Research Paper

Golf course marketing is very important to keep your golf course thriving. There are so many golf courses that are available to golfers everywhere that you must do something to stand out from the crowd. If you cannot stand out from the crowd, then you are going to be left in the dust with play decreasing day by day, month by month, year by year. In order to keep this from happening you need to stand out from your competitors using proper golf course marketing techniques. Here are a few that you can use to increase your play, revenues, and frequency of visits by players.

1. Do not lower your prices. Most golf management personnel think that lowering prices is a great way to increase your membership rates, or at the very least boost play. However,