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'Goldman Sachs Is Now' By Portia Crowe: Article Analysis

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The article “Goldman Sachs Is Now Using Spotify To Recruit Millennials” by Portia Crowe, appears in the Business Insider magazine. Goldman Sachs Group, one of Wall Street’s largest investment banks, is running recruiting ads on Spotify as part of a unique effort to reach young potential employees. The campaign will run in both the US and the UK and link back to the firm's career quiz. The quiz will job candidates explore divisions within the company that are suited for them. The ad on Spotify asks questions to listeners about wanting an opportunity to have a positive impact on society. Goldman has also made other significant changes to the way it recruits you talent in recent years. In June, Goldman announced it would no longer conduct in-person

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