Golden Land Berhad is an investment holding organization, takes part in the development of oil palm. The organization operates through Sabah plantations and Mill, Indonesian Plantations, Property Development, and Other sections. It is also involved in property development and holding activities, and attempts general construction and civil works. The organization was known as Tanah Emas Corporation Berhad in the past and changed its name to Golden Land Berhad in 6 Jan 2010. Golden Land Berhad was incorporated in 1994 and is headquartered in Sandakan, Malaysia.
Besides this, …show more content…
The greatest players in the industry are commonly vertically integrated agricultural products conglomerate. They manage and own the whole production chain from upstream raw material sourcing, to downstream refining, and selling and distribution of the products. Many of the firm’s input raw material are self-derived, thus it has few major suppliers, and supplier power is low. Costs associated with production are in the exceptionally steady, as its input costs are independent on the product prices. Furthermore, the major players have geographically multiple business interests, most generally having large interest in Malaysia, Indonesia, China, India and Africa that help to spread out potential cost …show more content…
On one hand, in the retail space palm oil is often substituted by related products including soybeans and rapeseeds. On the other, palm oil is a basic raw material, especially working as substitutable inputs to certain industrial grade products. Moreover, the threat of economically competitive biotechnology is a point into the future, where healthy commercially viable options are being developed.
(v) Competitive rivalry
The competitive rivalry in this palm oil industry is high. The palm oil industry is typify by large number of established conglomerated in the business, with strong basic across the entire supply chain and interest, and in addition a fringe of small scale upstream makers. The threat from substitutes and bargaining power of consumers, combined with heavy investment costs mentioned early, have made exiting the industry troublesome and expensive.
(c) An assessment on the management of the