My name is Tran Le, I am currently employed at one of many nightclubs you own within Toronto. My current position as head bartender at Gold Kettle has opened my eyes to many things. Since the company has opened up in 2006, it has been the hot spot of Toronto.
I have been with the company since 2012, and it has been an amazing journey. But around early 2015, I have notice a decline in ticket sales and alcohol. This field of work has taught me various things about people. I found that a lot of people decide on which club they would attend based on how well the club is advertised. The Gold Kettle has recently been declining in the amount of people who show up and this is the reason why I am writing to you today. I have decided to write to you with some recommendations on how Gold Kettle may increase people through creative advertisement in the coming months, especially that summer is coming around the corner, we need to pull people in.
These are my three recommendations:
1. Target market, the age group we are looking for.
2. Novelty items, like free survives.
3. Social media presence, rebrand yourself with free social media.
Gold Kettle will become …show more content…
We can use things such as Twitter, Facebook, Instagram, and Snapchat to assist Gold Kettle in the rebranding process. “Canada is a very popular destination for international students these days,” said Janie Ginsberg in her Macleans Article ‘What a college student looks like’. If we create a college-friendly persona, more and more people will want to come out to experience Gold Kettle, and this would give them an opportunity to interact with other . This can be done quickly and at no cost since these social networking websites are free of