Gold Jewellery Case Study

40030 Words 161 Pages
Register to read the introduction… Gold margins are standardized because of adornment+ investment factor. However, quest for greater margins is driving diversification from gold jewellery products. Demand for gold jewellery remains very strong because of cultural traditions, Gold jewellery sales - for weddings, in particular - will continue to generate volume growth for jewellery retailers. Platinum and diamond jewellery sales will generate margin growth. The shift to more profitable diamond jewellery has been smooth because India is the world's dominant processor of rough diamonds, with a monopoly position in the processing of small size and small value …show more content…
2.Tax regime to be structured to develop India as a global hub for gems and jewellery. 3.Increase in wealth leading to increase consumption is expected to boost demand for this sector. 4.Global Silver to Gold ratio is improved to 15:3 from 7:3 in 2000 in the world market; this is mainly because of a younger generation’s preference for a white metal than gold. 5.Increase demand in Middle East and North American countries, forming the largest segment and offering the highest growth in the previous financial …show more content…
First major Gold ornaments and jewellery house to be launched and run by modern entrepreneurs rather than dynastic jewellers. An authorised DTC Sightholder and loyal customer – and a modern multinational business run on innovative insights.

At the forefront of the global breakthrough in Gold ornaments jewellery design and production brought about by India’s ability to cut Gold ornamentss considered unworkable for jewellery till then. Has the distinction of producing the world’s smallest heart shaped Gold ornaments (0.03 carat), and developing some 25 patented facet patterns. Besides changing the face of manufacture, broke the mould of traditional jewellery marketing: it abandoned jewellery trade convention by launching multiple brands for multiple markets and price segments.

Business model now integrates all operations, from rough Gold ornaments sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad. Offers jewellery in diverse styles: traditional, international classic, and casual. For consumers of all age groups, tastes and budgets. With a growing hamper of brands, some already global, and each targeted to specific consumer and market

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