Gold Bond Stamp Company

An entrepreneur from Minneapolis, Curtis Carlson, started a business in 1938 called the Gold Bond Stamp Company (Lawrence & Weber, 2014, p. 459). He had an idea where different businesses could trade stamps. The use of the stamp system served as an initiative for customers to return for repeat business, and allowed its merchants to differentiate themselves from other competing companies (Lawrence & Weber, 2014, p. 459). The stamp business flourished and showed to be very successful. According to Lawrence and Weber (2014) stated “Trading stamps proved to be right for the times and swept the nation in a wave of dramatic growth” (p. 459). The 1960’s was a turning point for the Gold Bond Stamp Company, for the decision to grow the business into the industry of hospitality was made, and in the 1970’s, the company would eventually attain many other lucrative businesses such as T.G.I. Friday’s and Radisson (Lawrence & Weber, 2014, p. 459). In 1973, because of the expansion of its businesses into an array of industries, the Gold Bond Stamp Company decided to change its name to Carlson Companies (Lawrence & Weber, 2014, p. 459). The success of the company …show more content…
She had to consider the possible advantages and disadvantages that would come from expanding the company’s services into an area that has a prominent problem in sex trafficking. If the Carlson Company fails to prevent sexual exploitation of children, some of the disadvantages that the company could have faced included breaching their commitment of the Code, losing its revenue, obtaining a poor reputation, of children. Some of the advantages that the company could gain from expanding its services included being exceedingly profitable, possibility of further expansion all through Latin America, becoming a positive role model for other companies in the travel and tourism