In a way, framing is what constructs social reality. However, some people believe it neglects systematic empirical studies, has descriptive bias, reductionism, and monolithic tendencies (Benford, 1997). Regardless, this theory is useful to public relations professionals for multiple reasons. An article titled “Framing Political Public Relations: Measuring of Political Communication Strategies in Germany”, written by Romy Froehlich and Burkhard Rudiger in 2004, explains the importance of framing when it comes to political public relations. The goal is to use media outlets to communicate their interpretations of political issues in order to generate support for their policies. They conducted a study based on how successful political PR is at portraying specific perspectives to the public (Froehlich & Rudiger,
In a way, framing is what constructs social reality. However, some people believe it neglects systematic empirical studies, has descriptive bias, reductionism, and monolithic tendencies (Benford, 1997). Regardless, this theory is useful to public relations professionals for multiple reasons. An article titled “Framing Political Public Relations: Measuring of Political Communication Strategies in Germany”, written by Romy Froehlich and Burkhard Rudiger in 2004, explains the importance of framing when it comes to political public relations. The goal is to use media outlets to communicate their interpretations of political issues in order to generate support for their policies. They conducted a study based on how successful political PR is at portraying specific perspectives to the public (Froehlich & Rudiger,