Godiva And Hershey's Case Summary: The Demand Of Chocolate
So, there is too much chocolate being produced and not enough consumers buying the chocolate products. This is all occurring even though in Brazil consumers used to eat around 10.5 ounces to now eating 90 ounces of cocoa beans per year. This results with companies, new or old struggling to make a profit.
Decrease your product's price
Analyze the Alternative:
Advertising- Advertising can help promote your products. By advertising it can increases the consumer's interest in your chocolate. Types of advertising can include TV, newspaper, website, and social media advertising.
Decrease your product's price to sell more to the consumers who want cheap quick chocolate to satisfy their wants.
Companies Merge: If two quality companies would merge together they would produce less and get the consumers from both companies
Advertising is our Solution
A Plan of …show more content…
Our plan with adding the new product line and the new wrapper is to increase the demand for chocolate. Once the demand for chocolate increases we hope the supply and demand for chocolate reaches an equilibrium point, and at this point we should be maximizing our profits.The new product we plan on introducing is a cookie dough chocolate bar. Hershey’s has had the same type of wrapper for years, so we decided to change it up a little and create a new flashy wrapper. The new flashy wrappers will help market our product by making it stand out, and some people like change or something