Gociety must be active on the French territory to increase and improve more and more its brand awareness. It is encouraged that Gociety enters the market by going to the Salon des Services à la Personne (translate by “personal assistance service
Exhibition”) which will take place 15 to 17 November, Porte de Versailles in Paris. (Personne, 2015) During the 2014 edition, 140 exhibitors were present at the show. This approach is recommended to reach people that would be interested in Gociety products and willing to buy one Gociety smartphones. It is also excellent to be present during this exhibition because Gociety will be more known by the future consumers but also by the others companies present on the personal assistance service market
In conclusion, we recommend Gociety to penetrate the French market by following our proposed solution. And our research design will present the proposed solution with a sufficient level of detail.
RESEARCH DESIGN
In order to examine our proposed solution, we need to collect data, which …show more content…
First, we thought to use the database of customers of Orange, SFR and Free. However, the whole investigation was biased. Indeed, to be in this database you must have a mobile phone. Or Gociety can also target senior citizens who do not yet have telephones (and thus Gociety would be their first mobile phone). Thus, the database was not successful.
We had to find alternatives and three were selected.
Firstly, the questionnaire will be present on the stand during the Salon des Services à la Personne that will affect an already sensitive population about seniors’ products.
Secondly, the questionnaire will be present in Notre Temps and Santé Revue Seniors (for mailings to subscribers only) because these are two newspapers with the same target as Gociety. Both newspapers are sent to subscribers with plastic protection, so it will be easy to slip in the questionnaire and an
Exhibition”) which will take place 15 to 17 November, Porte de Versailles in Paris. (Personne, 2015) During the 2014 edition, 140 exhibitors were present at the show. This approach is recommended to reach people that would be interested in Gociety products and willing to buy one Gociety smartphones. It is also excellent to be present during this exhibition because Gociety will be more known by the future consumers but also by the others companies present on the personal assistance service market
In conclusion, we recommend Gociety to penetrate the French market by following our proposed solution. And our research design will present the proposed solution with a sufficient level of detail.
RESEARCH DESIGN
In order to examine our proposed solution, we need to collect data, which …show more content…
First, we thought to use the database of customers of Orange, SFR and Free. However, the whole investigation was biased. Indeed, to be in this database you must have a mobile phone. Or Gociety can also target senior citizens who do not yet have telephones (and thus Gociety would be their first mobile phone). Thus, the database was not successful.
We had to find alternatives and three were selected.
Firstly, the questionnaire will be present on the stand during the Salon des Services à la Personne that will affect an already sensitive population about seniors’ products.
Secondly, the questionnaire will be present in Notre Temps and Santé Revue Seniors (for mailings to subscribers only) because these are two newspapers with the same target as Gociety. Both newspapers are sent to subscribers with plastic protection, so it will be easy to slip in the questionnaire and an