ME: Well-Being
Well-being is a vital part of coca cola’s business strategy. Its commitment to the well-being of its consumers and society at large serves as the road map for its vision to inspire healthier and happier lives.
Coca-Cola has four broad goals under its vision of society’s well-being:
• To offer low/no calorie beverage options to its consumers to reduce health risks
• To be transparent and open in providing nutrition information about the products they offer
• To support and promote physical activities among its consumers by creating awareness
• To practice responsible marketing i.e. not to target children below 12 years of age
Low/No Calorie Product Offerings
Coke has introduced around 400 new beverages over a past few years …show more content…
Thus far, coke has launched and promoted around 330 healthy living initiatives in 112 markets which it operates in. This has helped coke not only in creating awareness among its customers about importance of a healthy lifestyle but also in expanding its business by connecting with a larger number of people. It has also helped in reducing some issues of today’s lifestyle like …show more content…
As a part of this initiative, surprise audits and checks are conducted across its manufacturing plants in all parts of its market.
Supporting Physical Activities
Coke has established the Coca-Cola Foundation for supporting its welfare activities. Through this foundation, it has allotted almost $22 Mil to support and promote physical activity initiatives in around 40 countries. As part of these initiatives, coke tries to involve and encourage people to participate in sports activities, bike rides, brisk walks and other physical activities which are proven to be beneficial for overall well-being of human body. Some of these initiatives are: Copa Coca-Cola Camps, Olympic Active Healthy Living Showcase, Olympic Moves and ParticipACTION Teen Challenge.
Responsible Marketing
Coke envisions that it shall not market its products to children under the age of 12 years anywhere in the world. The rationale it seems being that it doesn’t want to influence their choices and believes that the decision makers for them should be their parents or care takers whatever be the case. Even though 35 percent of viewers of advertisements fall under the age of 12 years, coke as a company does not want to exploit this opportunity for business
Well-being is a vital part of coca cola’s business strategy. Its commitment to the well-being of its consumers and society at large serves as the road map for its vision to inspire healthier and happier lives.
Coca-Cola has four broad goals under its vision of society’s well-being:
• To offer low/no calorie beverage options to its consumers to reduce health risks
• To be transparent and open in providing nutrition information about the products they offer
• To support and promote physical activities among its consumers by creating awareness
• To practice responsible marketing i.e. not to target children below 12 years of age
Low/No Calorie Product Offerings
Coke has introduced around 400 new beverages over a past few years …show more content…
Thus far, coke has launched and promoted around 330 healthy living initiatives in 112 markets which it operates in. This has helped coke not only in creating awareness among its customers about importance of a healthy lifestyle but also in expanding its business by connecting with a larger number of people. It has also helped in reducing some issues of today’s lifestyle like …show more content…
As a part of this initiative, surprise audits and checks are conducted across its manufacturing plants in all parts of its market.
Supporting Physical Activities
Coke has established the Coca-Cola Foundation for supporting its welfare activities. Through this foundation, it has allotted almost $22 Mil to support and promote physical activity initiatives in around 40 countries. As part of these initiatives, coke tries to involve and encourage people to participate in sports activities, bike rides, brisk walks and other physical activities which are proven to be beneficial for overall well-being of human body. Some of these initiatives are: Copa Coca-Cola Camps, Olympic Active Healthy Living Showcase, Olympic Moves and ParticipACTION Teen Challenge.
Responsible Marketing
Coke envisions that it shall not market its products to children under the age of 12 years anywhere in the world. The rationale it seems being that it doesn’t want to influence their choices and believes that the decision makers for them should be their parents or care takers whatever be the case. Even though 35 percent of viewers of advertisements fall under the age of 12 years, coke as a company does not want to exploit this opportunity for business