Go Red For Women Case Study

In this case study we will be focusing on the evolution of the American Heart Association’s and analyze the creation of a side project called, Go Red For Women. In the opening section of this study we will touch on the history of the association as a whole, the development of ‘Go Red for Women and the mission statement behind the organization. Succeeding, we go into depth over the association’s history and will draw from AHA AND (BLANK) to show the evolution and growth the non-profit organization has had over the years. Following, we will go into depth about ‘Go Red for Women’ and give examples from (BLANK) and (BLANK). Lastly, we will draw upon an analysis (BLANK) and others to display how the incorporation of Go Red for Women has made a …show more content…
In order to do this, the organization provides public health information; they make the public aware of what a healthy lifestyle consists of and CPR training. According to the American Heart Association 's website, “Since 1924 when the organization was first founded by six cardiologists, the organization now consists of more than 22.5 million volunteers and supporters.” Since 1924, the American Heart Association realized that they need to educate women about the nearly 500,000 women who die each year due to cardiovascular disease. In 2005, they started the Go Red for Women campaign, “to dispel the myths and raise awareness of heart disease & stroke as the number one killer of women, the American Heart Association created Go Red For Women, a passionate, emotional, social initiative designed to empower women to take charge of their heart health.” …show more content…
With more visibility came more donations, which was able to help the non-profit fund more research and educational programs for heart disease and strokes in women and minorities. Once the 90s came, so did a lot of change. In 1997, the American Heart Association created the American Stroke Association and another organization dedicated to cardiac health and CPR training. The first impact goal was set in 2000, which was to “reduce coronary heart disease, stroke, and risk factors by 25 percent by 2010. In 2010, another impact goal was set: “To improve cardiovascular health of the entire nation by 20 percent by 2020, while reducing deaths from cardiovascular disease and stroke by 20 percent.” Today, the nonprofit is still working towards those goals and has over 22.5 million volunteers and supporters in almost 150 offices