Earlier versions of the GMC Sierra began changing their models in order to attract a specific type of consumer- those who participate in outdoor, recrational activities. In the 2002 version of the GMC Sierra Denali, GMC decided to make some effective changes to the model of this version. Therefore, it came up with a new way to construct the truck (Reaser p.88). Realizing the truck would be used for towing and hitching objects, such as trailers, jetskis, and boats, it was designed to make the rear tires move at the same time the front tires moved, which ultimately changed the way driving feels, and furthermore allows the steering to be easier and smoother. With this new style, tasks like switching lanes and turning would be easier for the driver when a heavy trailor is hooked to the back of it. Many consumers liked this new addition to the car because, according to them, it takes away the “lurch” feeling that was constanly felt before (Reaser p.88). Without a good performance reputation, the possibilities of this car attracting consumers is low and
Earlier versions of the GMC Sierra began changing their models in order to attract a specific type of consumer- those who participate in outdoor, recrational activities. In the 2002 version of the GMC Sierra Denali, GMC decided to make some effective changes to the model of this version. Therefore, it came up with a new way to construct the truck (Reaser p.88). Realizing the truck would be used for towing and hitching objects, such as trailers, jetskis, and boats, it was designed to make the rear tires move at the same time the front tires moved, which ultimately changed the way driving feels, and furthermore allows the steering to be easier and smoother. With this new style, tasks like switching lanes and turning would be easier for the driver when a heavy trailor is hooked to the back of it. Many consumers liked this new addition to the car because, according to them, it takes away the “lurch” feeling that was constanly felt before (Reaser p.88). Without a good performance reputation, the possibilities of this car attracting consumers is low and