Gm Case Study Assignment

GM is described as untrustworthy, as well as, not devoted to their customers when it came to the ignition switch problems that it was dealing with for eleven years. With GM aware of the problem it still was never fixed, and the employees that were engaged in fixing the issue were not taking responsibility for it (Kuppler, 2014). Some key attributes of GM would have to revolve around the culture of the organization. GM places an important emphasis on committees in order to help ensure no issues are ignored, however, when it came to the ignition switch issue these committees failed to do their job. Nonetheless, this should have been a key attribute for GM, and instead turned into a failure to fix a long standing issue regarding customer safety. GM has several strengths, two of which are their strong brand portfolio and having a good knowledge of their home market. GM is also aware of their global attendance and has worked to make their vision and strategies become a strength for the organization (Jureviciu, 2013). However, in terms of weaknesses, GM tends to be high cost and have care recalls due to similar issues such as the ignition switch issue in this case study (Jureviciu, 2013). Their bureaucratic culture is also a hindrance on the organization as it …show more content…
As a result, more individuals are becoming concerned with safety and ensuring the vehicle they drive is safe while on the road. For GM, this was evident that change was occurring as it took eleven years to fix a potential safety issue when it came to the ignition switches in their vehicles. In the past, they may not have viewed this as an issue due to the culture. However, as times and culture have changes, so have values. This has meant that GM has had to work to demonstrate that they place value on their customer’s safety concerns and must work to address the known