1. GLOWWAY
1.1 The photoluminescent manufacturer
Glowway is a Danish-Finnish joint venture, which is established in 2007. The main products of Glowway are photoluminescent pathway markings and signs that thrive on innovation, creative design and environmental sustainability (Glowway 2016). The products are made out of glass and available in multiple colors and a wide array of different shapes and sizes. Glowway’s products have a lifespan of over 25 years when installed indoors; when installed outdoors the lifespan is still undetermined. None of the products need any electricity or maintenance (outside basic dusting from time to time). All Glowway products are non-toxic, non-radioactive and non-corrosive. Products are currently being manufactured …show more content…
“Currently Glowway’s accessibility products meet and surpass ISO, DIN and ASTM standards for photoluminescent exit markings as well as the EN ISO 10545:2012 tests for breaking strengths, chemical resistance, resistance to stains and slip-resistance”. (Glowway 2016). All Glowway products are non-toxic, non-radioactive and non-corrosive; and are considered to be general waste, according to EU regulation. (EU Regulation No 1272/2008). Therefore, it could be seen that the good cooperation plays a very important role in the success of a …show more content…
SUCCESS STRATEGY
According to the EKS strategy, the suggestion strategy should be made based on four principles: focus, the point of greatest impact, the bottleneck factor and benefit maximisation (Engpass-konzertrierte-Strategie (Mewes)). To maintain and cumulate the critical factors that help the firm gain certain successes as in the past, a suggesting plan is made, paying attention to cement existing components and adapt the possible changes in the future.
First of all, the company should draw the clear picture how to reach the target customer in the strategy. Although innovative products provide the main advantage to Glowway, it is supposed that the company could go furthers with more projects if they could find out more customers by raising the awareness in the market domestically and internationally. Since the products of Glowway aiming to the public safety, the primary target segments are going to be local architects, metro stations, train stations, airports, hospitals and companies that own large office building. Effective means to reach these customer groups are taking part in local trade shows and exhibitions, working with professional magazines and increasing Glowway’s online visibility. Direct visits also offer a lot of potential but non-measurable outcomes and high operational costs are an issue. Additionally, museums, movie theaters, shopping malls and facilities of higher education could be the second customer
1.1 The photoluminescent manufacturer
Glowway is a Danish-Finnish joint venture, which is established in 2007. The main products of Glowway are photoluminescent pathway markings and signs that thrive on innovation, creative design and environmental sustainability (Glowway 2016). The products are made out of glass and available in multiple colors and a wide array of different shapes and sizes. Glowway’s products have a lifespan of over 25 years when installed indoors; when installed outdoors the lifespan is still undetermined. None of the products need any electricity or maintenance (outside basic dusting from time to time). All Glowway products are non-toxic, non-radioactive and non-corrosive. Products are currently being manufactured …show more content…
“Currently Glowway’s accessibility products meet and surpass ISO, DIN and ASTM standards for photoluminescent exit markings as well as the EN ISO 10545:2012 tests for breaking strengths, chemical resistance, resistance to stains and slip-resistance”. (Glowway 2016). All Glowway products are non-toxic, non-radioactive and non-corrosive; and are considered to be general waste, according to EU regulation. (EU Regulation No 1272/2008). Therefore, it could be seen that the good cooperation plays a very important role in the success of a …show more content…
SUCCESS STRATEGY
According to the EKS strategy, the suggestion strategy should be made based on four principles: focus, the point of greatest impact, the bottleneck factor and benefit maximisation (Engpass-konzertrierte-Strategie (Mewes)). To maintain and cumulate the critical factors that help the firm gain certain successes as in the past, a suggesting plan is made, paying attention to cement existing components and adapt the possible changes in the future.
First of all, the company should draw the clear picture how to reach the target customer in the strategy. Although innovative products provide the main advantage to Glowway, it is supposed that the company could go furthers with more projects if they could find out more customers by raising the awareness in the market domestically and internationally. Since the products of Glowway aiming to the public safety, the primary target segments are going to be local architects, metro stations, train stations, airports, hospitals and companies that own large office building. Effective means to reach these customer groups are taking part in local trade shows and exhibitions, working with professional magazines and increasing Glowway’s online visibility. Direct visits also offer a lot of potential but non-measurable outcomes and high operational costs are an issue. Additionally, museums, movie theaters, shopping malls and facilities of higher education could be the second customer