Globalization Of The Hausa

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For this essay, I form another scape drawing directly from Appadurai’s declared scape suffixes existing within the contextual world in relation to the flows of human interaction to their social condition. Identityscape, which would place into a subset overlapping in both “ethnoscape” and “mediascape”, perceives, “shifting the world in which we live” through a pusedo-environment interlinking similar cultural psyches across geographic borders (Appadurai, 297). I am convinced this metaphysical construct of mutual transnational identity sprouts from the effects of geographic, societal authorities such as post-colonialism and national exile. Comparing and contrasting this to the cases involving the integration of Bollywood film in Nigeria and the …show more content…
Receptive to this, Indian culture was quickly picked up through the flow of Hindi-based film productions, and the relation between the two nationalities transcended geographical boundaries. Furthermore, the Hausa people used Hindi film as a tool of reinvention, establishing national conventions outside of the removed ‘western’ colonized practices. Bollywood enables this renovation of nationalism, offering Hausa viewers a “balance of being situated between Nigerian 'tradition ' and Western 'modernity ', offering a mediating space for postcolonial Hausa viewers from which they may reflect on and consider the nature of contemporary social change.” (Larkin, 410). Moreover, Hausa youth takes in cultural aspects of Indian traditional style, succeeding their ideologies and applying them to corresponding African struggles and philosophies (Larkin, 434). For instance, the production of Nollywood a series of films created in Nigeria, which graduates the nation from recipients to producers through the landscape of media (Zilberg, lecture 16). This reproduction in Nigeria affirms a received identity from similar Hindi flows, and transforms the landscape of film to project a Hausa flavor, indigenizing the concept to best fit their societal needs in the development of their own

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