Globalization Nestle Essay

3785 Words Mar 17th, 2011 16 Pages
International Business

Q1. Using one specific company with which you are familiar, examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to the impacts of globalisation you have identified.

Table of contents

1. Introduction
2. Definition of globalisation
3. Nestlé’s Background
4. Impact & possible strategies 4.1 Porter`s generic strategies 4.2 Nestlé’s activities as a response to globalisation strategy 4.2.1 Table of Top 5 MNEs, ranked by number of host economies in their affiliates.
5. SWOT
6. PESTEL
7. Conclusion References

World count: 2983

1.
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|• 140+ countries; 449 factories globally, with 220 in emerging markets; |
|• 28 brands had sales over CHF 1 bio and achieved 5.8% organic growth in |• 540 000 farmers receive assistance from 950 agronomists directly |
|2009; focused on 9 categories |employed by Nestlé; |
| |• 3 400 000 people earn livelihoods from Nestlé supply chain in emerging |
| |markets |
|Unmatched research and |People, culture, |
|development capability |values and attitude |
| | |
|• CHF 2.0 bio spend in R&D; |• 100+ nationalities working at Nestlé; |
|• Over 5200 employees in Food & Beverages R&D; |• Long-term inspiration, short-term action; |
|• 300

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