Essay on Globalization : Mcdonaldization Or Ikeaization?

1325 Words Dec 1st, 2016 6 Pages
Globalization: McDonaldization or IKEAization? According to Merriam-Webster, Globalization was first known to be used in 1951 and can be described by “the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets” (Merriam-Webster, n.d.). Over the centuries, globalization in reference to connectivity has dramatically increased throughout the globe in economics and cultural life. The transmission and the interchange rate between countries, the intricacy and magnitude of systems involved, the capacity of commerce, and the uncertainty granted an unusual cogency to the term “globalization” (“Globalization, knowledge, and society: readings from International sociology,” 1990). However, in order for this process to be considered successful, companies need to approach the issue with a strategy, grasp the prime details of a culture, and recognize personal competitive advantages. If all these are achieved, IKEAization would become the end result. While some people agree with the above statements, others still dispute this theory and believe globalization is erasing much of geographical differences between the worlds varied cultural and economic communities, also known as McDonaldization. Throughout this paper, the reader should understand the arguments provided regarding this issue as well as apprehending my personal belief of which perspective I find to better describe…

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