Globalization In Media Theory

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Register to read the introduction… Although respectively the media can only broadcast certain stories and the events that are ‘highlighted’ tend to be chosen to specific demographics, which is understandable since democratic countries tend to have ‘liberal Medias’ whose markets (which carry the same names sake); have a huge emphasis on choice, it is this choice we are to report on in relation to globalisation in Media theory. The growth of multinational companies and ever increasing ease in accessibility to not only these companies but services which are also accessible worldwide, examples of these are the likes of social networking websites that can be used all over the world with easier commentary and contact with others either about personal events or major global issues. However, even more recently (to further expand the point) the use of televised fundraising sponsorship schemes e.g. Comic Relief, Sport Relief, Live Aid etc. has induced citizens and celebrities procuring the concepts used in such fundraising events i.e. sponsorship or attention to an emotive causes; Tsunami appeals ,‘Help for Haiti’ groups and appeals, for the Haitian tragedy we saw a huge influx of celebrities and individuals not just organising charity events but also setting up ‘blogs’ which as a form of media is a classic exemplar of the relationship between the rise in globalisation and the media, since the advancement in technologies meant that communication was no longer restricted to national levels but can be broadcasted and accessed globally in a matter of seconds. Items like social-networking sites (like the Media) act as both; transmitters of social norms (in the sense that they can act as mirrors to a society) and as broadcasters themselves (this is in the sense that these social networking sites also alert people of the different events that are or do occur locally, nationally or …show more content…
There is an apparent dominance in the current system of globalisation which has been referred to by some anti- globalists as simply ‘Americanisation ’ due to the dominance of the United States and American companies. Even global attitudes are said to be assimilating the likes of American social customs, from the rise in Great Britain in the ‘compensation culture’ due to the influx of law suits from the rise in the ‘consumer culture’ which Marxists refer to as a ‘commodification fetish’. So, as the system engulfs modern society it is to inevitably use the markets to do so, the use of televised and digital medias seem to be the spearhead to the capitalist expansion defining for its consumers; what they lack, what they are interested in, the things that they lack and that thing that will provide more efficiency and convenience to their being. The current trends in global affairs and with its emphasis on liberal markets suggests that there has been an induced flippancy to what humans may have thought was their right to assert their own ‘self actualisation’ (in reference to Marslow’s ‘Hierarchy of Needs’) and have instead been given their daily roles and life purposes ; to consume(as if being abrasively overcome by the notion of Hegel’s Phenomenology and theory of

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