Globalization And Sports

According to Miller et al., (2001), two major principles that drive globalization are sport and tourism. In this essay, further discussion will be about sports as a mega event; how the relationship between globalization and sport is developed. Meanwhile, most of the study of globalization predominantly will discuss economic and political topics, however, its impact on social and cultural aspects are also a major concern. Social and cultural aspects refer to interactions among people, the cultural diversity that become more homogenous, and it leads to establishing a modern environment, as well as about social status issues.
The existence of mega events in current society has been highly developed. Sports event like the Olympics and World Cup …show more content…
However, there will always be negative sides and it has appeared in London Olympic 2012, apparently it results in law enforcement issues. There are major campaigns against corporate sponsors; Rio Tinto as the Medals maker and Dow Chemical. The main reasons are because the sponsors and corporate participants have a poor environmental history that do not match the theme of the Olympics; poor track record with the labor industry; and do not pay compensation towards poisonous gas leaked. Though these campaigns did not give too many changes, however, the statement was clear and hoping for the future organization to consider and more aware about social impacts on the Olympics.
According to Ball and McCulloch (1996), every culture has its own beauty that has been developed through history and consists of attitudes, values, and behaviors. The emergence of globalization and sports mega-event may strengthen the image of the host city and it may erode the traditional culture that leads to crisis identity of a nation. It is supported by Maguire (1993) statement, he points out that one of the results of globalization is the crisis of identity, which closely related to the cultural