Relationship Between Cultural And Legal Foundations Of Ethical Behavior

Decent Essays
• Globalization and Society.
• Foundations of Ethical Behavior. o Relationship between economic systems, businesses and society, require a trust, built on social norms and ethical foundation in order to successfully cooperate. o Company and our employees must act responsibly and behave ethically wherever they go. o Management can and must determine company values and to which stakeholders they must adhere. o We must hire individuals who are willing to work in particular ethical environments and train them as necessary. (PG 404)
• Cultural and Legal Foundations of Ethical Behavior. o Cultural Foundations.
• As MNC with multiple locations worldwide, Mentor Graphics representatives should try to customize to cultural relativism within particular
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(PG 423)
• Strategy of International Business.
Industry Structure: interdependent relation among suppliers of inputs, buyers of outputs, substitute products, potential new entrants, rivalry among competing firms. (PG 440) o Suppliers of inputs: EDA Industry mainly depends on inputs from three main suppliers – Mentor Graphics, Synopsys and Cadence Design Systems. o Buyers of outputs: Hi-Tech electronics development and manufacturing industry, PCB and semi-conductor manufacturers, aircraft industry, automotive industry, defense industry, computerization and automation,
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Can be substituted only by the development of new product. o Potential new entrants: Very hard industry to enter. 92% of industry market share belongs to “Big Three”: Mentor, Synopsys and Cadence. (Link 3)
• Firm Strategy. o The nature of the products, customers and industry is suitable for mix of International and Global strategies. o Leverage core competencies and home country innovations into competitive positions abroad. (PG 468) o High Standardization and central control are imperative across international operations. (PG 467)
• Value Creation. o Value creation through latest innovations in the industry and outstanding support. o State-of-of the art EDA system tools and embedded system products designed precisely around the customers’ needs and specifications. o Award-winning support and consulting services for the world’s most successful electronic, semiconductor and systems companies. (Link 4)
• Value Chain. o Concentrated value chain. o Activities are set and directed by home office. o Centralized coordination processes as parent retains control of value activities to apply, regulate, and protect core competencies. o High Pressure for global integration.
(PG

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