Essay On Nike And Globalization

Improved Essays
“Time has changed. Companies cannot afford to ignore social responsibility.” Nowadays, social responsibility has become an important factor; in fact, companies have the obligation to do good in the communities and countries in which they operate will long rage on. As the book mentions, sustainable business has to take into account the interest of future generations, human rights, animal protections, and global warmings. In 2005 Nike suffers again some social responsibility, and legal concerns. Countless of Nike’s private subcontractor in particular the manufactures located in Vietnam have abusive treatment with workers. Nike audited various manufactures and they found out pretty shocking numbers. For instance, in South Asia between 25% …show more content…
What is meant by “leadership beyond borders”?
According to the textbook, globalization is the global competition characterized by network of international linkages and bind countries, institutions, and people in an interdependent global economy. “The fast pace of globalization is placing extraordinary demands on business leaders as they battle to find skilled resources in a time of rapid technological and social change.”
One of the primary reason of globalization is to be able to complete not only locally but internationally. If you competition expand globally, then you have to consider to follow suit. Because of other countries especially in emerging countries where labor and living cost is cheaper than in developing countries, corporation go overseas to make their products and then exports them to their domestic countries.
Thomas Friedman said that we live in a flat world and we all are connected in either one way or other. A manager must understand this and comprehend that we are in constant change and we have to innovate every day to be able to compete. Being in constant change and innovation is critical to a global leader because of the complexity of working in multiple places. Further, leaders must have the capacity to manage people with a diverse backgrounds and

Related Documents

  • Superior Essays

    The Airline industry is characterized by strategic management and competitiveness. The paper seeks to provide information concerning the impacts of the changes in technology and globalization on the airline industry. Furthermore, the paper would also integrate the resource based model and the industrial organization model to try and determine the above average returns witnessed in the Airline industry. The paper seeks to analyze a case involving the Southwest Airlines.…

    • 1083 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    Nike is a multinational organization and leading the world in athletic apparel; however, this dominance makes Nike a target to criticize any practices those may see as unethical. Nike started in 1964 and 1965 when the creator started selling imported shoes from Japan in America to compete in the athletic market. Moreover, their business grew and by 1972 Nike led the world as one of the largest athletic manufacturer. Consequently, the growth of the company and their success led Nike to outsource their manufacturing.…

    • 220 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Nike has a program called, “Nike Sustainability and Innovation” and its purpose is to use its popularity, power through influence to cause positive social change (Lussier & Achua, 2015). Nike and Mark Parker’s commitment to sustainability show in their efforts of using 96% fewer toxins in the rubber compound used to manufacture their products. They have two types of rubber, one called Nike grind which is recycled rubber scraps taken from the floor of the factory. Next, there is Nike’s own invention called Nike green rubber and because of this practice Nike successfully removes approximately 4,000 tons of toxins annually from the environment (D., 2010).…

    • 105 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The surge of technology with things such as the internet and phones have opened up wholly renovated international industries with endless potentially. One of the keyboard drivers of increased international companies drive to dominate the world has been due to the process of globalization. - Introduce a brief history into the use of globalisation. - I will briefly state my main argument that although globalisation has had some positive effects on the developing world, it is ultimately increasing economic inequality in these regions. - I will very briefly outline the structure of the essay.…

    • 433 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Globalization is an ongoing process where individuals, businesses, and governments move beyond their domestic markets to worldwide markets. Technology and policies, both domestic and international, are the driving forces behind globalization. A more interconnected world is inevitable with continuous technological advances. Technological advances have certainly made international trade possible for developing countries thus the potential for improving quality of lives. Globalization also depends on both good domestic and good international policies.…

    • 491 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Typically, Nike is portrayed in a negative light under the public eye for their labor practices, working conditions, and the sometimes questionable athletes they endorse. It is a popular practice for the public to condemn Nike for things that they can only assume to be true; the fact of the matter is that Nike remains exceptionally conscious of its corporate social responsibility, and it strives to better itself as a company in various areas.…

    • 1376 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Globalization is the practice of global assimilation ascending from the exchange of world opinions, merchandises, philosophies and additional features of culture. Progresses in transport and satellites organization, as well as the growth of the telecommunication and its expansion the Internet, are most important aspects in globalization, engendering additional interdependence of financial and ethnic events. Globalization has basically remained motivated by the benefits and requirements of the advanced world. Globalization is compelled by communiqué know-hows, along with by the element that intensifying internationalism is making further consciousness on the likenesses and dissimilarities concerning beliefs and administrative schemes. Globalization,…

    • 1759 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    In previous centuries, because of the long distance and old types of transportation, it was hard to communicate internationally especially in marketing. Globalization is the communication and sharing ideas all over the world. According to Rugimbana and Nwankwo (2003) stated “Traditionally international marketing texts look out from one culture and attempt to export or adapt ideas that work at home to a different culture.” In recent business, globalization became an important part on Business. globalization is the connection with other countries and consumers all over the world.…

    • 186 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Nike Stakeholder Analysis

    • 1018 Words
    • 5 Pages

    The company influences them, and they influence the company in return. The brand image and sales performance of Nike sports shoes, apparel, and equipment are significantly subject to the effects of stakeholders’ interests and corresponding actions. Nike addresses these stakeholders’ interests through a number of corporate social responsibility programs. As a global business, Nike Inc. has a wide variety of stakeholders with significant influence on the sales of the firm’s sports shoes and other products. The company’s corporate social responsibility programs target only a number of major stakeholder groups.…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Nike Ethical Issues

    • 1380 Words
    • 6 Pages

    Nike was noted in the case study and in the public view for poor working conditions, widespread harassment, abuse, labor right violation, low wages, indiscriminate hiring and firing, and problems with factory conditions between their company and the workers. Sweatshops exist in countries such as China, Vietnam, Indonesia, and Mexico. Nike violated minimum wage and overtime laws in Vietnam as late as 1996. Hired cheap overseas labor employed in the free trade zones.…

    • 1380 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Nike’s current strategy is focused mainly on growth. It is focused on making sure the growth is consumer focused, increasing market place capacity, growing through all of its geographical areas and focused partnerships that give the customers a unique experience. This current strategy is about creating sustainability, in terms of operations, manufacturing, and innovation. Another key area of Nike’s current strategy is innovation, as it ensures sustainable competitive advantage over its competitors and rival companies. For future strategy, the main focus would still be on the growth of the company.…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Nike Executive Summary

    • 879 Words
    • 4 Pages

    EXECUTIVE SUMMARY This report focuses several aspect on how to uplift the sales of the product, we strike for innovation that grows the company, serves the athlete and to deliver inspiration to others. We will provide the elements of the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.…

    • 879 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    INTRODUCTION Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business – Niall Fitzerald, Former CEO, Unilever. The current century is impacted by unpredictable challenges and opportunities, arising due to globalization. So it is recognized the world over business integrating their social, environmental and ethical responsibilities into the governance by the way of strategically formulating the CSR activities for ensuring their long term success, competitiveness and sustainability.…

    • 1756 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Globalization and human relations go hand in hand. What does that mean exactly? Globalization affects human relations, as human relations affects globalization. During my research, I have found that globalization involves communication and the cooperation of people around the world. Globalization and human relations coincide with one another because without having the ability to work together, nations could not advance.…

    • 1693 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Globalization and its impacts on Culture Globalization is the interaction between people, companies and government of different nations. Globalization focuses on changes which occurred in economic and political affairs. Globalization also have significant impact on local cultures and values. The effects of globalization on local cultures have received less intention due to the fact that the issue of local culture is more confusing and sensitive.…

    • 999 Words
    • 4 Pages
    Improved Essays