Second Reading Review:
Topic 9: Morley, D. “Globalisation and Cultural Imperialism Reconsidered: Old Questions in New Guises” From Curran, J. and Morley, D. (Eds) Media and Cultural Theory. New York, Routledge, 2006, pgs. 30-43.
Cultural imperialism occurs when one country’s media products dominate the rest of the world, instead of a mutual exchange of media content, often contributing to diminishing local media industry, and therefore a diminished local culture. Morley examines and evaluates the thesis and its four main limits, which include discussion on the flow direction of media products in international communication, the approach of glocalisation that cultural exporters adopt, issues on cultural protectionism and ‘active’ media consumers. …show more content…
In the American version of the movie, things such as “Berlin Wall” and “Steve Jobs” are written down, whereas in the British (United Kingdom) version, “The Beatles” and “World Cup Final, 1966” are written down. This variation may be due to the producers of the movie, wanting audiences to relate to the movie and appeal to overseas audiences. Another follow-up example is the animated movie of “Inside Out” (produced by Pixar Animation Studios), which shows a different vegetable in a scene where a child refuses to eat the particular vegetable. In its original or Americanized scene, the child is scene avoiding broccoli, as it is regarded as unappetizing in Americans’ …show more content…
This meant that Hong Kong’s own culture was limited, therefore media products were minimal as well. The audience turned to media products from other Asian countries, such as Japan and Taiwan, due to the shared cultural values. At the time, Japan was extremely successful in exporting local media products such as movies, television shows, fashion and their values to other countries. Taiwan, on the other hand, shows the policies of cultural protectionism, in order to sustain local cultures and develop, had placed boundaries on Japanese media products from importing into its country. However, he argues that there is often uncertainty regarding what constitutes a “pure” form of culture in a country. Therefore using this argument, we can claim that it would be difficult to make a case for such policies, as the definition of “pure” Taiwanese culture, is uncertain, due to the “push and pull of cultural influence”, which argues against cultural
Topic 9: Morley, D. “Globalisation and Cultural Imperialism Reconsidered: Old Questions in New Guises” From Curran, J. and Morley, D. (Eds) Media and Cultural Theory. New York, Routledge, 2006, pgs. 30-43.
Cultural imperialism occurs when one country’s media products dominate the rest of the world, instead of a mutual exchange of media content, often contributing to diminishing local media industry, and therefore a diminished local culture. Morley examines and evaluates the thesis and its four main limits, which include discussion on the flow direction of media products in international communication, the approach of glocalisation that cultural exporters adopt, issues on cultural protectionism and ‘active’ media consumers. …show more content…
In the American version of the movie, things such as “Berlin Wall” and “Steve Jobs” are written down, whereas in the British (United Kingdom) version, “The Beatles” and “World Cup Final, 1966” are written down. This variation may be due to the producers of the movie, wanting audiences to relate to the movie and appeal to overseas audiences. Another follow-up example is the animated movie of “Inside Out” (produced by Pixar Animation Studios), which shows a different vegetable in a scene where a child refuses to eat the particular vegetable. In its original or Americanized scene, the child is scene avoiding broccoli, as it is regarded as unappetizing in Americans’ …show more content…
This meant that Hong Kong’s own culture was limited, therefore media products were minimal as well. The audience turned to media products from other Asian countries, such as Japan and Taiwan, due to the shared cultural values. At the time, Japan was extremely successful in exporting local media products such as movies, television shows, fashion and their values to other countries. Taiwan, on the other hand, shows the policies of cultural protectionism, in order to sustain local cultures and develop, had placed boundaries on Japanese media products from importing into its country. However, he argues that there is often uncertainty regarding what constitutes a “pure” form of culture in a country. Therefore using this argument, we can claim that it would be difficult to make a case for such policies, as the definition of “pure” Taiwanese culture, is uncertain, due to the “push and pull of cultural influence”, which argues against cultural