Introduction
Globalisation has been the trend of the world and influences everywhere we live. Many definitions of globalisation have been presented. Uz (2015:79) states that ‘Globalisation is worldwide interconnectedness’. Similarly, Albrow (as cited in Uz 1990:79) points out that it ‘refers to all those processes by which peoples of the world are incorporated into a single world society, global society’. There are some different arguments for the development of business and media globalisation. On the one hand, homogenisation theorists consider that globalisation is a situation that all of other cultures are becoming similar to a single culture of Western culture (e.g. Giddens, 1990). On the other hand, polarisation theorists state that globalisation …show more content…
The statistics of Uz (2015:89) showed that, the variation of disagreement that child needs a home with father and mother increased 10% between west and non-west counties from 1989 to 2007, which supports the polarisation hypothesis. Besides, the local culture still has a strong influence on global products, which leads to many brands to modify their design or taste to adapt the local culture such as KFC in China. They influence each other and tend to hybridisation.
However, according to the all 72 values studied of Uz (2015:89), globalisation tends to lead to homogenisation than polarisation or hybridisation. Specifically, the greatest disagreement became similar gradually. For instance, the rejection rate of accepting of homosexual in non-western countries decreases more than western countries. In my opinion, it is also a good sign even tending to homogenisation because we can reduce and avoid some cultural conflict than …show more content…
Dixon (2009:1) stated that globalisation reduces cultural diversity and even causes culture domination. Similarly, Harris (as cited in Violet 2007) claimed that American culture has seriously influenced Brazil, the logo of American Online Line even had been sprayed in the heart-warmingly Brazilian colour scheme of green and yellow. Moreover, the MTV who from the U.S.A has become a worldwide programme, as Legrain () emphasise that 80% viewer of MTV are outside America in
Globalisation has been the trend of the world and influences everywhere we live. Many definitions of globalisation have been presented. Uz (2015:79) states that ‘Globalisation is worldwide interconnectedness’. Similarly, Albrow (as cited in Uz 1990:79) points out that it ‘refers to all those processes by which peoples of the world are incorporated into a single world society, global society’. There are some different arguments for the development of business and media globalisation. On the one hand, homogenisation theorists consider that globalisation is a situation that all of other cultures are becoming similar to a single culture of Western culture (e.g. Giddens, 1990). On the other hand, polarisation theorists state that globalisation …show more content…
The statistics of Uz (2015:89) showed that, the variation of disagreement that child needs a home with father and mother increased 10% between west and non-west counties from 1989 to 2007, which supports the polarisation hypothesis. Besides, the local culture still has a strong influence on global products, which leads to many brands to modify their design or taste to adapt the local culture such as KFC in China. They influence each other and tend to hybridisation.
However, according to the all 72 values studied of Uz (2015:89), globalisation tends to lead to homogenisation than polarisation or hybridisation. Specifically, the greatest disagreement became similar gradually. For instance, the rejection rate of accepting of homosexual in non-western countries decreases more than western countries. In my opinion, it is also a good sign even tending to homogenisation because we can reduce and avoid some cultural conflict than …show more content…
Dixon (2009:1) stated that globalisation reduces cultural diversity and even causes culture domination. Similarly, Harris (as cited in Violet 2007) claimed that American culture has seriously influenced Brazil, the logo of American Online Line even had been sprayed in the heart-warmingly Brazilian colour scheme of green and yellow. Moreover, the MTV who from the U.S.A has become a worldwide programme, as Legrain () emphasise that 80% viewer of MTV are outside America in