Essay on Globalisation

3482 Words Feb 9th, 2014 14 Pages
PLAN

Introduction * What you are going to be reporting on (Company, challenge, PESTLE, SWOT, 5 Forces, CVF – MUST have an explanation of what it is)

The Organisation
The industry – supermarkets, news, journals * Market Share – who controls the market * Current news? * PESTLE – table and a SUMMARY! * Competitors – 5 forces table + competitor table

Organisation - Tesco * Background * Statistics * etc * SWOT

Challenge * Define it * In relation to company

Recommendations * CVF – where should Tesco be

Conclusions

TESCO AND GLOBALISATION

This Essay would contain information on Tesco as an industry and organisation. It would also analyse
…show more content…
It is the third-largest retailer in the world measured by revenues (after Wal-mart and Carrefour) and the second largest measured by profits (after Wal-Mart).
Current news for Tesco; The profits of the UK's largest retailer, Tesco, rose - albeit at a reduced pace - all through the 2008-9 recession and beyond.
Not any more. Tesco said today that it anticipated minimal trading profit growth next year, and a performance in the current year at the bottom end of expectations.
The company admits it misjudged the desire of its British customers for promotional discount coupons in these straitened times - and its underlying sales fell, when those of its main rivals either rose or stagnated.
Unsurprisingly - but shockingly for a business widely perceived to be the model of stability - its shares have plummeted more 14% in value at the time of writing, wiping almost £4bn off the value of the company.
Direct comparisons with the underlying sales performance of other supermarket groups are always complicated, because they measure so-called like-for-like sales in marginally different ways and for differing time periods.
But it is clear that Tesco's UK sales per unit of selling space - a 2.3% fall in UK like-for-like sales excluding petrol and VAT in the six weeks to 7 January and a 1.3% fall including the impact of the VAT increase - is worse than

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