Essay on Globalisation
Introduction * What you are going to be reporting on (Company, challenge, PESTLE, SWOT, 5 Forces, CVF – MUST have an explanation of what it is)
The industry – supermarkets, news, journals * Market Share – who controls the market * Current news? * PESTLE – table and a SUMMARY! * Competitors – 5 forces table + competitor table
Organisation - Tesco * Background * Statistics * etc * SWOT
Challenge * Define it * In relation to company
Recommendations * CVF – where should Tesco be
TESCO AND GLOBALISATION
This Essay would contain information on Tesco as an industry and organisation. It would also analyse …show more content…
Current news for Tesco; The profits of the UK's largest retailer, Tesco, rose - albeit at a reduced pace - all through the 2008-9 recession and beyond.
Not any more. Tesco said today that it anticipated minimal trading profit growth next year, and a performance in the current year at the bottom end of expectations.
The company admits it misjudged the desire of its British customers for promotional discount coupons in these straitened times - and its underlying sales fell, when those of its main rivals either rose or stagnated.
Unsurprisingly - but shockingly for a business widely perceived to be the model of stability - its shares have plummeted more 14% in value at the time of writing, wiping almost £4bn off the value of the company.
Direct comparisons with the underlying sales performance of other supermarket groups are always complicated, because they measure so-called like-for-like sales in marginally different ways and for differing time periods.
But it is clear that Tesco's UK sales per unit of selling space - a 2.3% fall in UK like-for-like sales excluding petrol and VAT in the six weeks to 7 January and a 1.3% fall including the impact of the VAT increase - is worse than