Global Marketing Managment Essay
This section consists of Multiple choice questions & Short Answer type questions.
Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above
2. ETC stands for a. Expert trading companies b. Essential trading companies c. Export trading companies d. None of the above 3. Till …show more content…
END OF SECTION A
IIBM Institute of Business Management
Examination Paper of Marketing Management Section B: Case lets (40 marks) This section consists of Case lets. Answer all the questions. Each case let carries 20 marks. Detailed information should form the part of your answer (Word limit 150to 200).
Case let 1 Export Marketing: The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American demand has shown some growth. Brazil has been resorting to aggressive selling at lower prices and the expectations are that its exports will reach an all-time peak of 32,000 tones in the 1981-82 season. The 1981-82 Indian season is only about six weeks away. The Brazilian offensive has forced India to withdraw so to any from the US and West European markets and increase its reliance on communist buyers. As many as 1980-81.the Soviet Union alone accounting for 12,647 tones. But exporters are concerned at the diversion on such a scale of this trade. Questions: 1. Had you been the pepper exporter, what would be your short term and medium-term export marketing strategy