Culture, Environment, and Laws Since the …show more content…
The first phase as expected with the Alarm Buddy product will be comprised of rapid growth, high sales and high profits (Gould, 2008). Some of the issues that arise during this time is trying to work with building relationships with customers, suppliers and governments. To overcome this hurdle we must consider a specific infrastructure and create a mode of thinking collectively to create these relationships (Caslione, 2003). This would mean we would work to understand our customers ' buying behavior and their country 's culture to build a relationship from the beginning. Our product could become problematic when moving to make overseas sales due to the fact that caffeine patches are regulated under different groups for each country. For instance in the United States our patches would be regulated by the Food and Drug Administration while in Germany it would be regulated by The German Federal Institute for Risk Assessment (BfR). Having to abide by multiple regulating organizations would be the largest issue with Alarm Buddy going