Nike Corporation is a worldwide brand that has established itself as the leading sport wear and equipment producer. It has witnessed a golden age when its expansion was well acclaimed by the public, and later has faced wild criticism on account of their managerial decision, on to be more precise their refusal to ascertain, criticize, and act upon the behavior of their outsourced associates. These later had been criticize for human right violation, child labor, slavery pay and other major malpractices that has greatly tarnished Nike Corporation image.
1• Explain how Nike came to that situation through its expansion strategy In a paper studying the reasons for the rapid expansion and further criticism of Nike Corporation, Richard M. Locke (2002) in The Promise and Perils of Globalization: The Case of Nike, stressed on some key points that led to Nike attaining the height of sport footwear, apparel and equipment. …show more content…
The more important of them all was the fight against unemployment, as the corporation was able to offer 500,000 labor opportunity worldwide (R. Locke, 2002). For example, the creation of one footwear factory in Zimbabwe was able to provide the country with 7,000 jobs (R. Locke, 2002).
In addition, Nike due to its usage of NTIC has impacted the development of the sportswear sector. Its outsourcing strategy has plunge the firm among the top globalizing corporation, and that goes with many benefits like the transfer of technologies to less developed states. Most of the people working in Nike factories are of the lower layers of society with low education and standard of living. Thus, being able to become specialists in manufacturing footwear, apparels or sport equipment of top quality may be sustainably beneficial for themselves and even their country’s
1• Explain how Nike came to that situation through its expansion strategy In a paper studying the reasons for the rapid expansion and further criticism of Nike Corporation, Richard M. Locke (2002) in The Promise and Perils of Globalization: The Case of Nike, stressed on some key points that led to Nike attaining the height of sport footwear, apparel and equipment. …show more content…
The more important of them all was the fight against unemployment, as the corporation was able to offer 500,000 labor opportunity worldwide (R. Locke, 2002). For example, the creation of one footwear factory in Zimbabwe was able to provide the country with 7,000 jobs (R. Locke, 2002).
In addition, Nike due to its usage of NTIC has impacted the development of the sportswear sector. Its outsourcing strategy has plunge the firm among the top globalizing corporation, and that goes with many benefits like the transfer of technologies to less developed states. Most of the people working in Nike factories are of the lower layers of society with low education and standard of living. Thus, being able to become specialists in manufacturing footwear, apparels or sport equipment of top quality may be sustainably beneficial for themselves and even their country’s